Accessible Web Design in Accordance with the BFSG: Usable by Everyone and Legally Compliant

WCAG-compliant and BFSG-compliant: I design and optimize your website so that it is accessible to everyone—and so that you are legally compliant.

The Starting Point

Why Accessibility Matters Now

BFSG Compliance – and the Risk of a Warning Letter

The BFSG has been in effect since June 28, 2025. Anyone affected who fails to comply risks complaints, pressure to make corrections, and, in the worst case, formal warnings. I’ll bring your website up to the required standard in a legally compliant manner.

Some of your visitors are being left out

Low contrast, missing alternative text, no keyboard navigation: People with disabilities can’t navigate the site—and neither can search engines. Accessibility significantly expands your reach.

Retrofitting is more expensive than building it right the first time

Retrofitting accessibility features into an existing website costs more than implementing them properly from the start. The sooner we start, the less it will cost.

The Standard

The Four Principles of Accessible Websites

Accessibility is not an afterthought, but rather a mark of good craftsmanship—and it follows four clear principles of the WCAG (Web Content Accessibility Guidelines). These principles form the basis of the BFSG and are also a mark of quality that benefits all visitors.

Principle Means In practice
Perceptible Content accessible to all the senses Alternative text, sufficient contrast, captions
Can be operated Fully usable without a mouse Keyboard navigation, clear focus order, sufficient time
Easy to understand Language and user interface are intuitive Clear text, consistent navigation, easy-to-understand forms
Durable Compatible with assistive technology Clean HTML, correct ARIA markup, tested screen reader output

The goal is Conformity Level AA—the standard level expected by the BFSG. That is exactly what I’m basing the design and technical implementation on.

Scope of Services

What I Consider to Be Accessible Web Design

The Path

Here's How I Make Your Website Accessible

  1. Audit: I’ll check your website both automatically and manually against WCAG 2.1 AA—contrast, structure, keyboard navigation, screen reader output—and document all findings.
  2. Action Plan & Quote: You will receive a list of actions prioritized by impact and a binding quote with a range estimate.
  3. Implementation: Design and technology are implemented in an accessible manner—directly within your WordPress site, without the need for workarounds like overlays.
  4. Test: Retest using a keyboard, screen reader, and contrast tools until the target criteria are met.
  5. Verification & Handover: Upon request, we provide test documentation to serve as the basis for your accessibility statement—plus guidance on how to ensure new content remains accessible.
Freelancer Ole Roloff: Web Designer, WordPress Specialist & SEO Consultant
Your project: developed by WordPress specialist and web designer Ole Roloff from Berlin

The Investment

How much does accessible web design cost?

Accessibility is calculated on a case-by-case basis because the effort required depends on the initial state. A two-step approach makes sense: first, a BFSG and WCAG check to identify your current status and the necessary measures—followed by implementation based on a binding cost estimate.

If a website is being built from scratch anyway, incorporating accessibility from the start is significantly more cost-effective than retrofitting it later—it’s integrated directly into the design and technology. The cost overview serves as a guide; hourly rates and project prices are broken down transparently there.

Web Design Examples: Here's What Your New Website Could Look Like

What My Clients Say

Let's Make Your Website Accessible

During a free initial consultation, I’ll assess where your website stands and what BFSG compliance specifically means for you—with no obligation and without any technical jargon.
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Frequently Asked Questions About Accessible Web Design

The BFSG has been in effect since June 28, 2025, for many digital services in the consumer sector—such as online stores, booking sites, and service websites. Micro-enterprises are partially exempt. During our initial consultation, I’ll provide you with a practical assessment of whether and where action is needed—the binding legal assessment remains the responsibility of your legal counsel.

Unfortunately, no. Overlay tools promise a lot, but they rarely solve the actual problems and are facing increasing criticism. True accessibility lies in the HTML, in contrast ratios, and in usability. Plugins can help, but they cannot replace a clean implementation.

The WCAG is the international standard for accessible websites, divided into three levels (A, AA, AAA). AA is the standard target level and the basis that the BFSG also follows. That is exactly what I am working toward.

Yes. After the audit, I’ll implement the recommended actions in order of priority—starting with the ones that will have the greatest impact. For websites that are severely outdated, a complete relaunch may be more cost-effective than time-consuming tweaks; I’ll discuss this openly with you.

That depends on the initial state. Typically, a BFSG/WCAG check is the first step, followed by implementation based on a binding “from-to” estimate. When planned from the start, accessibility is significantly less expensive than any retrofitting. You can find guidelines on the Costs page.

No—I handle the technical and design aspects of accessibility and provide the test documentation. You should consult your legal counsel regarding the legal assessment, such as whether you are legally required to comply or the accessibility statement as a legal document. That way, everyone sticks to their area of expertise.