Site map, CMS plan, editor seats (if applicable): Webflow costs are billed in U.S. dollars on an ongoing basis and increase with each additional feature. WordPress hosting costs a few euros per month—with no mandatory subscriptions.
Webflow is built for designers: English interface, classes, breakpoints. If you just want to change some text, you’ll need some training—or you’ll end up calling the agency again. WordPress supports your team in German.
Online stores compliant with German law, seamless multilingual support, booking systems: Anything not covered by the Webflow App Catalog remains a challenge. The WordPress ecosystem offers tried-and-true solutions for these needs.
Webflow and WordPress are in the same league—the question is, who will maintain your website on a day-to-day basis? Webflow shines in the hands of design professionals; but as soon as your team needs to update text, blog posts, or new pages on their own, the English-language design tool becomes a hurdle—and the site subscription continues indefinitely.
| Webflow | WordPress | |
|---|---|---|
| Design Freedom | Very high (for professionals) | High – visually editable with Elementor |
| Care Provided by the Team | English, Designer Logic | German, able to work independently after a brief orientation |
| Ongoing Costs | Site subscription in U.S. dollars, ongoing | Hosting starting at approx. 5–25 €/month, no mandatory subscriptions |
| Features | Limited app catalog (store, multilingual support) | Huge plugin ecosystem; capable of addressing German legal requirements |
| Ownership & Hosting | Tied to Webflow hosting | Hosting of your choice; the website belongs to you |
Let’s be fair: Webflow is a good choice for design-driven marketing websites with a dedicated Webflow expert on the team. However, if you need German-language editorial content, an online store that complies with German law, or full control over costs, WordPress is a better fit.
Pages, text, and images are transferred in their entirety; I import CMS collections into WordPress via CSV export in a structured format—all of which is verified against the original.
Every Webflow URL will be assigned a redirect destination in the new structure—this minimizes ranking risks and preserves your backlinks, as tracked via Search Console.
Your Webflow design will be faithfully recreated in WordPress—or the migration will serve as a relaunch with a modernized look and feel.
Forms, blogs, multilingual features, and online stores are recreated using proven WordPress solutions—without the limitations of an app catalog.
Your team will learn how to maintain the new website during a brief training session—in German and without needing a degree in design. Afterward, I’ll be available to provide ongoing support.
Today, we can meet almost any website need based on your specific needs and requirements. Just ask us.
The Path
The Investment
Switching from Webflow to WordPress is, technically speaking, a complete rebuild: I’ll transfer all the content to WordPress (CMS Collections via export)—but the design and templates will need to be recreated from scratch, since Webflow layouts cannot be transferred 1:1. Pricing is therefore calculated on a case-by-case basis depending on the scope—with a binding range estimate for each work package rather than a flat rate based on guesswork.
Because the design, structure, and content are already available as a template, you’ll save significantly compared to a completely new website—the time-consuming conceptual phase is largely eliminated, and the redesign is based on the existing model. The cost overview provides a guide to the price range (a new website starts at €2,490 net). In addition, the ongoing Webflow subscription fees will no longer apply after the switch.
It’s often worth taking advantage of the transition to refresh the design or carry out a redesign: Since the site is being rebuilt anyway, modernizing it at the same time costs significantly less than a separate relaunch at a later date. You’ll receive the exact scope after the free assessment.
Webflow is a powerful design tool—definitely a good choice for design-driven teams comfortable with English. WordPress excels in terms of ownership and independence, German-language support, freedom to choose a hosting provider, and a plugin ecosystem without the limitations of an app catalog. For most German companies that want to manage their own websites, WordPress is the more flexible and cost-effective solution in the long run.
Yes—pages, text, and images are transferred in their entirety, and CMS collections can be migrated to WordPress in a structured manner via CSV export. The design is rebuilt in Elementor, since Webflow does not offer a usable design export for WordPress—the result is then compared to the original.
Google generally re-evaluates a migrated website—fluctuations can never be completely ruled out. However, by setting up 301 redirects for every old Webflow URL, carrying over the metadata, and monitoring the process through Google Search Console, I minimize the risk and make adjustments as needed after the site goes live.
Depending on the scope, this typically takes 3 to 8 weeks. Your existing Webflow website will continue to run without any restrictions—we’ll only switch over once the new WordPress site has been fully tested. You’ll cancel your Webflow subscription only after the site has gone live successfully.
A redesign involves rebuilding the site in WordPress (design in Elementor, CMS Collections via export) and is priced individually based on scope—with a binding range estimate rather than a flat fee. Since the design, structure, and content are already in place, you’ll save money compared to building a completely new website; plus, you’ll avoid Webflow subscription costs. It’s often worth giving the design a refresh at the same time. You’ll receive the exact scope after the free assessment—you can find approximate figures on the Pricing page.
If your team takes a design-driven approach, is comfortable with the English interface, and the subscription costs are reasonable given the benefits—then Webflow may still be the right platform for you. Switching is especially worthwhile if content management, multilingual support, e-commerce features, or ongoing costs become a bottleneck.
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