WordPress Web Design from Berlin
High-quality Websites from an Experienced Professional
With custom WordPress web design from Berlin, you benefit from a digital presence precisely tailored to your individual requirements. Visually appealing, fast-loading, and easy to maintain.





















Excerpt from my WordPress Web Design Services
WordPress Web Design
Creation of complete web designs, templates, and pages according to your specifications and wishes
Features
Setup and configuration of plugins, external services, tracking, and individual extensions
Elementor Templates
Implementation of the website using the most widely used and fast layout program for WordPress
CSS Development
Implementation of web design or integration of external services via (S)CSS for seamless integration
Multilingualism
Extension of your website with multiple languages using manual or automatic translation management
Online Shops
Installation and configuration of WooCommerce online shops and extensions for German legal compliance
Booking Systems
Installation and setup of WordPress booking systems or integration of external services including design adaptations
GDPR Compliance
Implementation of the new website according to current GDPR requirements and setup of cookie blockers
SEO Adjustments
Implementation of your website and pages for optimal discoverability by search engines
Page Speed
Implementation of measures for the highest possible website speed and recommendation of suitable hosting
Administration
Ongoing administration of your website upon request (hourly rate) or handover to persons of your choice
Training
Training your team in editing content, products, and translations according to requirements
Your Website's Technology & WordPress Web Design References (Excerpt)
What makes this offer special is the combination of many years of experience as a freelancer with in-depth know-how in WordPress, SEO, and Elementor Pro. This expertise makes it possible to individually adapt each website while meeting the highest demands for performance and flexibility.
Unlike standard solutions, emphasis is placed on minimalist plugin usage to optimize loading times and ensure technical compatibility. In addition, I naturally rely on responsive design and individual CSS adjustments, which leave virtually nothing to be desired in page design and take into account display on various devices.
The technical details include a solid WordPress foundation with the professional page builder Elementor Pro, which not only allows visual design without programming effort but also ensures high website speed by selectively loading only the necessary modules per page. The result is a high-performance website with optimized technical SEO that convinces both search engines and users alike.
Whether for companies looking to reposition their brand, organizations with complex layout and functionality requirements, or existing WordPress websites that need modernization – this web design flexibly adapts to your needs. For example, a booking journey for service providers can be realized, as can an individual portfolio or an online shop with clear user guidance.
Get an insight into completed website projects here:
Ole Roloff: Experienced Professional for WordPress Web Design
Since 2014, I have been creating and designing websites based on WordPress, and since 2019 as a freelancer for web design and SEO. This is the continuous continuation of my previous employment for text and design and my many years of work in agencies, where I managed numerous website projects, especially with the CMS WordPress.
For your website, I follow your specifications, which can include corporate design and specific implementation wishes, as well as example websites. I also provide my own input if desired – you determine the balance between guidelines and creative freedom.
In the next step, I will provide you with two to three proposals for typical example pages of your new website, on which we will finalize the design. This also ensures that no unnecessary costs are incurred.
Based on this, I will create the other pages of your WordPress website, gladly in ongoing consultation with you. After completion and before going live, I will also be happy to train you and your team on how to adapt the content yourselves.
The Steps to Your New WordPress Website
Analysis. In an initial meeting via Teams, Zoom, or in person, we will discuss your ideas and wishes for your new WordPress web design, which pages should exist, and what the framework conditions are (e.g., timeline and corporate design), and what I need from you. In addition to photos and existing content, positive examples of websites that reflect your ideas are helpful.
Concept. Based on this, I will create a web design proposal with one to three example pages of your website (depending on the scope of the website), which will serve as a basis for discussion and coordination. Once you are satisfied with the result, I will create the other pages based on this. This way, we stay within an effective time and cost framework, and it is ensured that it meets your expectations. At this point, I usually issue the first partial invoice.
Implementation. In the further course, I will now implement the other pages, gladly in close consultation with you. Of course, I also attach importance to mobile compatibility (responsive web design) and can already provide you and/or your team with training on how to independently edit the content.
Completion. When all content of your website is finalized, I will carry out the final administrative measures: backup system, protection against hacking, implementation of page speed measures, and compliance with GDPR requirements. Afterwards, I will transfer the website to your hosting (I will gladly advise you on this), create redirects for previous pages if necessary to minimize ranking losses, and launch the website. Further support for future changes or assistance can be arranged (usually simply on an hourly basis).
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Hourly Rates and Booking Options
Billing by Hourly Rate
Hourly billing reflects the actual effort 1:1 and can be more cost-effective, as a buffer and one revision round are usually included in a fixed price. The time billed is that which cannot be spent on other clients (i.e., including communication, but naturally excluding accounting).
If you choose this billing method, I will gladly provide you with an estimate, we can agree on limits or budgets, and I can inform you of the current status at any time. Billing is per started quarter hour and on a monthly basis.
| Activity | Hourly Rate |
|---|---|
| WordPress Web Design / Website Creation | 80 € excl. VAT |
| WordPress Administration & Support (after launch) | 80 € excl. VAT |
| SEO Analyses & Measures | 140 € excl. VAT |
Billing by Fixed Price
We can also agree on a fixed price for your website. This is based on an estimate of the corresponding effort and includes 1 hour of meeting for discussion and one revision round per submitted draft. Further revision rounds will be billed at the hourly rate (see above).
To keep the number of revision rounds as low as possible, it is helpful if you have already researched positive examples of your desired web design (see Process) and the content has been created.
Example Prices for WordPress Web Design
The price varies according to your individual wishes.
| Website Scope | Fixed Price |
|---|---|
| Simple website with homepage, 5 subpages, basic SEO alignment, contact form, imprint, privacy policy, and training on content editing | 2000 € excl. VAT |
| Complex website with individual page types/templates (content is entered/imported by yourself), data protection compliance, tracking integration, page speed optimization & technical SEO | 3400 € excl. VAT |
| Online shop including easy product maintenance, GDPR compliance, page speed optimizations, 5 individually designed subpages, and technical SEO | 4000 € excl. VAT |
Frequently Asked Questions about WordPress Web Design
Still have questions? – I’ll gladly answer frequently asked questions here. Otherwise, feel free to send me a message.
How long does it take until your custom WordPress web design is ready?
Depending on the scope, your completed content, and current workload, I can usually create your WordPress website within approximately 2 to 8 weeks.
What does it cost to have a professional WordPress website created?
Prices vary depending on the scope of your website. Do you want to revamp your company website or are you planning an exclusive online shop? – I can gladly list example prices for individual website creation below:
| Website Scope | Fixed Price |
|---|---|
| Simple website with homepage, 5 subpages, contact form, imprint, and privacy policy | 2000 € excl. VAT |
| Complex website with individual page types (content can be imported or entered manually) | 3400 € excl. VAT |
| Online shop with 5 subpages and manually entered/imported products | 4000 € excl. VAT |
Can you program my finished web design into a WordPress site?
I can recreate and optimize an existing design (e.g., in Figma) or an existing website with WordPress at any time; I also collaborate with design teams on other projects.
Can I adjust content on my website myself after the WordPress web design is completed?
After your website goes live, you can easily log into the backend of your website via a regular browser and adjust the content; it's no harder than Word. I will gladly provide you and your team with initial basic knowledge in a training session, which we can deepen for further adjustments after some practice.
Why does it make sense to invest in SEO-optimized web design?
SEO-optimized websites are indispensable today. If you not only want an online presence but also want to be found quickly and easily, it makes sense to invest in optimization. As a former SEO Manager with many years of agency experience, I support you in individual search engine optimization and fast loading times.
If your offer faces particularly strong competition, I will gladly recommend someone from my network for dedicated support, which ideally goes hand in hand with website creation.
Do I have to buy or provide images myself?
If you don't have your own images and don't want to buy expensive ones, I will gladly take over image research and provide them to you from my image database free of charge.
Do you manage the content of my website after launch?
Preferably, I will teach you the basic knowledge with which you can easily and simply maintain your WordPress website yourself – this is not much harder than Word and is additionally protected by a backup system.
However, I can also take over further maintenance of your WordPress website after finalization. We can handle this flexibly according to your needs and my availability: If you wish for a guaranteed time budget, we can, for example, agree on 1 to 2 hours per month for smaller regular to-dos or 4 hours per week for comprehensive support and continuous development.
What security measures do you have in place for website security risks?
I fundamentally secure your website against malware, viruses, and hacking; for this, I use special security software. High-quality hosting, where WordPress system files are managed separately from the content, is particularly recommended.
Should such an incident occur unexpectedly, previous website states can be easily restored from automated backups.
Will my website be responsively optimized?
I will, of course, optimize your website for various devices: desktop, tablet, and smartphone. Optimization for additional screen sizes can also be done upon request.