Web Design Freelancer from Berlin

Professional website presence for companies, organizations & more

Custom WordPress websites that strengthen your brand and reach your target audience—fast, reliable, and easy to maintain.

Web design: from concept to the finished website

I understand how important it is for your website to not just be present, but to leave a lasting impression. That’s why I design your website personally and in partnership – fully tailored to your needs.

This creates an attractive online experience that delights your visitors and builds trust. Your vision is at the center of my work, so you can concentrate fully on your core business. To achieve this, I offer a comprehensive service:

My services as a freelancer for your website

What sets me apart is my many years of experience combined with a minimalist, efficient use of modern technologies like WordPress and Elementor Pro. I focus on individual adjustments instead of standard solutions, making your website as unique as your company. I pay particular attention to fast loading times and high reliability – technical hurdles or complicated maintenance efforts are a thing of the past with me. In addition, you get a flexible structure that allows for extensions at any time.

Your new website will be responsively designed and thus adapt optimally to all devices – from desktop PCs to smartphones. Through the targeted use of CSS optimizations and minimal plugin use, performance remains consistently high. Content can be easily updated thanks to modular templates, allowing you to react quickly to market changes. Upon request, you can also receive comprehensive training for independent maintenance of your site.

Web Design Solutions by Industry (Excerpt)

Whether it’s a doctor’s office, a law firm, an online store, or a vacation rental—good web design looks different in every industry. The following examples show how I design websites for various industries: clearly structured, customized rather than using off-the-shelf templates, and tailored to the specific target audience. Whether you’re launching a startup or looking to modernize an established company—I’ll guide you from the initial idea through to launch and beyond, with ongoing support.

For me, trust is built through transparency and reliability: I’ve been delivering web projects for my clients since 2014—many of which have spanned several years. Numerous positive reviews attest to the quality of my work and my personalized service. As a freelancer, I am your direct point of contact—with no middlemen or shifting responsibilities.

WordPress freelancer & developer Ole Roloff from Berlin

Ole Roloff: Your Web Design Freelancer from Berlin

After positions in copywriting, design, and as a project manager, I have been working in online marketing for SEO since 2014 and creating web designs for WordPress websites. During this time, I managed a wide variety of clients and company sizes for agencies and was able to gain a lot of experience in the deep customization and optimization of WordPress websites. In 2019, I finally went self-employed and now work as a freelancer in Berlin. I place special value on reliability and quality, as for many, the website is the central point of contact for customers and should function reliably accordingly. In our cooperation, I appreciate a warm interaction that enriches the way we work.

What My Clients Say

Get in touch

Take the opportunity now to give your company a strong digital presence. Contact me for a non-binding consultation and find out how we can work together to make your website a real competitive advantage. I look forward to taking your online presence to the next level!

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Frequently asked questions about web design from a freelancer

Do you still have questions? – I’m happy to answer common questions about web design here. Otherwise, feel free to just send me a message.

Depending on the scope, your completed content, and current workload, I can usually create your WordPress website within approximately 2 to 8 weeks.

Yes, that's no problem: whether you provide me with a web design created by an agency in Figma or send example websites and designs, I can implement it for you in WordPress.

Search engine optimized web design, in addition to normal web design, takes into account the best possible indexing of the pages by search engines like Google: on the one hand technically, but also in terms of content through the clearest possible alignment of the pages and their elements with suitable and high-demand search terms.

Costs based on hourly rate (web design freelancer)

Costs on an hourly basis reflect the actual effort 1:1 and can be cheaper, as a flat price usually includes a buffer and a round of changes. The time billed is the time that cannot be spent on other clients (i.e., including communication, but of course excluding bookkeeping).

If you choose this billing method, I’ll be happy to provide you with an estimate; we can agree on limits or budgets, and I can keep you updated on the current status at any time. Billing is calculated per quarter-hour or part thereof and on a monthly basis.

JobHourly Rate
WordPress Web Design / Website Development100 € zzgl. Steuer
WordPress Administration & Support (by Lifegang)95 € zzgl. Steuer
SEO Analyses & Strategies110 € zzgl. Steuer

Costs based on fixed price (web design projects)

We can also agree on a fixed price for your website. The cost estimate is then based on the expected effort including a buffer. To implement it as closely as possible to your ideas, I will send you drafts of page types; for each page type sent, 1 hour of meeting for discussion and one round of changes for the implementation of the desired adjustments are included in the costs.

Further rounds of changes are billed according to the hourly rate (see above). To keep the rounds of changes to a minimum, it is helpful if you have already researched positive examples of your desired web design and your website content has been created.

The price varies according to your individual wishes:

Scope of the WebsiteFixed Price
Simple website with a home page, 5 subpages, basic SEO optimization, a contact form, legal notice, privacy policy, and training on how to edit the content2490 € zzgl. Steuer
Complex website with custom page types/templates (content is entered or imported by the user), data protection compliance, tracking integration, page speed optimization, and technical SEO 4995 € zzgl. Steuer
Online shop including easy product maintenance, GDPR compliance, page speed optimizations, 5 individually designed subpages, and technical SEO 4995 € zzgl. Steuer

With so-called responsive web design, your website is optimized for smartphones, tablets, and desktops and automatically adapts to different screen resolutions. Responsiveness is also of great importance for optimization for certain search engines.

Because more and more people use their mobile devices to access homepages, professional optimization for mobile web design is indispensable today.