Klare Kommunikation, hohe Empathie und eine tolle Unterstützung bei Fragen und Unwissenheit. Ich kann seine Arbeit absolut empfehlen und bin sehr zufrieden mit dem Ergebnis meiner Webseite. Danke!
Accessible Web Design in Accordance with the BFSG: Usable by Everyone and Legally Compliant
WCAG-compliant and BFSG-compliant: I design and optimize your website so that it is accessible to everyone—and so that you are legally compliant.
The Starting Point
Why Accessibility Matters Now
BFSG Compliance – and the Risk of a Warning Letter
The BFSG has been in effect since June 28, 2025. Anyone affected who fails to comply risks complaints, pressure to make corrections, and, in the worst case, formal warnings. I’ll bring your website up to the required standard in a legally compliant manner.
Some of your visitors are being left out
Low contrast, missing alternative text, no keyboard navigation: People with disabilities can’t navigate the site—and neither can search engines. Accessibility significantly expands your reach.
Retrofitting is more expensive than building it right the first time
Retrofitting accessibility features into an existing website costs more than implementing them properly from the start. The sooner we start, the less it will cost.
The Standard
The Four Principles of Accessible Websites
Accessibility isn’t an add-on—it’s good craftsmanship, and it follows four clear WCAG (Web Content Accessibility Guidelines) principles. They form the basis of the BFSG and are also a quality marker that benefits all visitors—and, through clean HTML, even search engines.
| Principle | Means | In practice |
|---|---|---|
| Perceptible | Content accessible to all the senses | Alternative text, sufficient contrast, captions |
| Can be operated | Fully usable without a mouse | Keyboard navigation, clear focus order, sufficient time |
| Easy to understand | Language and user interface are intuitive | Clear text, consistent navigation, easy-to-understand forms |
| Durable | Compatible with assistive technology | Clean HTML, correct ARIA markup, tested screen reader output |
The goal is Conformity Level AA—the standard level expected by the BFSG. That is exactly what I’m basing the design and technical implementation on.
Scope of Services
What I Consider to Be Accessible Web Design
BFSG & WCAG Check
I'll test your website against WCAG 2.1 AA and the BFSG requirements—both automatically and manually—and provide a prioritized list of actions that highlights what really matters.
Contrasts, Colors, and Typography
Adequate color contrast, legible and scalable fonts, clear structure: accessible and visually appealing, rather than a sterile stopgap solution.
Keyboard & Screen Reader
Full keyboard navigation, a logical focus order, ARIA markup, and clear alternative text so that screen readers can read your content correctly.
Accessible WordPress
Implementation directly in your WordPress: accessible themes and blocks, valid HTML, and tested plugins—instead of questionable overlay tools that don’t solve real accessibility issues.
Evidence & Explanation
Upon request, we can provide test documentation and a basis for your accessibility statement—so you can demonstrate that you are complying with your obligations.
And many other features available upon request
Today, we can meet almost any website need based on your specific needs and requirements. Just ask us.
Self-Check
Does the BFSG affect your website?
This assessment is for guidance purposes and does not replace legal advice.
The Path
Here's How I Make Your Website Accessible
- 1AuditWeek 1I’ll check your website both automatically and manually against WCAG 2.1 AA—contrast, structure, keyboard navigation, screen reader output—and document all findings.
- 2Action PlanWeek 2You’ll receive a list of actions prioritized by impact, plus a binding quote with a range estimate.
- 3ImplementationWeeks 3–6Design and technology are implemented accessibly—directly in your WordPress site, without workarounds like overlays.
- 4TestWeek 6Retest using a keyboard, screen reader, and contrast tools until the target criteria are met.
- 5Verification & HandoverWeek 7If you’d like, with test documentation as the basis for your accessibility statement—plus guidance on how to keep new content accessible.
Self-Check
Does the BFSG affect your website?
The Investment
How much does accessible web design cost?
Accessibility is calculated on a case-by-case basis because the effort required depends on the initial state. A two-step approach makes sense: first, a BFSG and WCAG check to identify your current status and the necessary measures—followed by implementation based on a binding cost estimate.
If a website is being built from scratch anyway, incorporating accessibility from the start is significantly more cost-effective than retrofitting it later—it’s integrated directly into the design and technology. The cost overview serves as a guide; hourly rates and project prices are broken down transparently there.
Web Design Examples: Here's What Your New Website Could Look Like
What My Clients Say
Ich bin Kieferorthopäde und Herr Roloff hat als Webdesigner für meine Praxis eine Website in Wordpress erstellt. Mit dem Ergebnis bin ich super glücklich und möchte mich vor allem für die tolle Betreuung bedanken! Als weitgehend Unwissender hat Herr Roloff mich sehr geduldig durch alle Fragen gelotst und mir damit eine große Sorge abgenommen. Klare Empfehlung von meiner Seite für diesen Freelancer!
Herr Roloff ist ein super sympathischer Webdesign Freelancer und hat die Webseite meiner Arztpraxis richtig schick gemacht! Ich empfehle ihn sehr gerne und werde mich auch selber ganz sicher wieder bei ihm melden.
Herr Roloff hat meine Homepage völlig neu gestaltet und dabei eine wirklich mehr als zufriedenstellende Arbeit geleistet. Dabei ging er sehr kompetent und freundlich auf meine Wünsche und Bedürfnisse ein; ich kann ihn uneingeschränkt weiterempfehlen.
Ole Roloff (auftritt.pro) hat mir bei zahlreichen, auch umfangreichen Projekten im Bereich Wordpress und Webdesign schnell und unkompliziert geholfen. Er ist stets erreichbar zu allen Fragen und bringt eine Menge Erfahrung plus Motivation mit.
Ole Roloff hat mir super geholfen mit dem Redesign meiner Webseite. Dabei wurde die WordPress-Seite mit Elementor neu aufgebaut, die Inhalte neu strukturiert, und zu einem schnelleren Host migriert. Besonders gut hat mir gefallen, wie er seine Dienstleistung auf meine spezifischen Wünsche und Rahmenbedingungen zugeschnitten hat. Die Zusammenarbeit war besonders angenehm und produktiv. Vielen Dank!
Unkomplizierte, professionelle und hervorragende Zusammenarbeit! Ole Roloff hat unsere Wünsche in den Bereichen Webseitengestaltung, WordPress und SEO perfekt umgesetzt. Absolut empfehlenswert! Wir freuen uns auf weitere gemeinsame Projekte.
Ole Roloff überzeugt als freiberuflicher WordPress-Webdesigner und SEO-Consultant in Berlin. Mit seiner langjährigen Agenturerfahrung liefert er hochwertiges, responsives Webdesign auf Basis von WordPress – nutzerfreundlich, schnell und suchmaschinenorientiert. Die Optimierung erfolgt transparent und messbar, sodass sich Rankings und organischer Traffic spürbar verbessern. Seine Kommunikation ist zuverlässig, der Projektfortschritt klar nachvollziehbar und Termine werden zuverlässig eingehalten. Eine klare Empfehlung für jedes Unternehmen, das Wert auf ästhetisches Design plus effektive SEO legt.
Danke Ole für die wunderbare Website, die Du für uns entworfen hast! Auch deine weitere Unterstützung bei Schwierigkeiten ist uns immer eine große Hilfe. Sehr zuverlässige und vertrauensvolle Zusammenarbeit. Du bist etwas Besonderes - weiter so!!
Super professionell und sehr gute Beratung in allen Themen wie SEO, Wordpress etc. Immer wieder und sehr zu empfehlen!
Let's Make Your Website Accessible
Frequently Asked Questions About Accessible Web Design
Is my company affected by the BFSG?
The BFSG has been in effect since June 28, 2025, for many digital services in the consumer sector—such as online stores, booking sites, and service websites. Micro-enterprises are partially exempt. During our initial consultation, I’ll provide you with a practical assessment of whether and where action is needed—the binding legal assessment remains the responsibility of your legal counsel.
Is an accessibility plugin or overlay not enough?
Unfortunately, no. Overlay tools promise a lot, but they rarely solve the actual problems and are facing increasing criticism. True accessibility lies in the HTML, in contrast ratios, and in usability. Plugins can help, but they cannot replace a clean implementation.
What does WCAG 2.1 AA mean?
The WCAG is the international standard for accessible websites, divided into three levels (A, AA, AAA). AA is the standard target level and the basis that the BFSG also follows. That is exactly what I am working toward.
Can you retrofit an existing website?
Yes. After the audit, I’ll implement the recommended actions in order of priority—starting with the ones that will have the greatest impact. For websites that are severely outdated, a relaunch may be more cost-effective than time-consuming tweaks; I’ll discuss this openly with you.
How much does accessible web design cost?
That depends on the initial state. Typically, a BFSG/WCAG check is the first step, followed by implementation based on a binding “from-to” estimate. When planned from the start, accessibility is significantly less expensive than any retrofitting. You can find guidelines on the Costs page.
Do you also offer legal advice on this matter?
No—I handle the technical and design aspects of accessibility and provide the test documentation. You should consult your legal counsel regarding the legal assessment, such as whether you are legally required to comply or the accessibility statement as a legal document. That way, everyone sticks to their area of expertise.
When does the BFSG take effect?
The German Accessibility Strengthening Act (BFSG) has been in force since June 28, 2025. Since then, affected websites, online shops, and digital services for consumers must be accessible. For service contracts concluded before this cut-off date, a transitional period applies until June 2030.
What exemptions are there under the BFSG?
Micro-enterprises that provide services—fewer than ten employees and no more than €2 million in annual turnover or balance sheet total—are exempt from the obligation. Pure B2B offerings with no consumer relevance are also not covered. Whether an exemption applies to you is something your legal counsel will clarify; in the initial call, I’ll give you a practical assessment.
What happens if my website isn’t accessible?
The federal states’ market surveillance authorities can require remediation, impose fines of up to €100,000, and prohibit an offering; there’s also the risk of cease-and-desist letters from associations and competitors. In practice, what matters more is that an inaccessible website excludes customers. The legal assessment of your individual case remains a matter for your legal counsel.