Ole Roloff ist Freelancer für Webdesign, WordPress & SEO
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Migrating a Website to WordPress: Secure and SEO-Friendly

Whether it's a website builder, another CMS, or a new server—I'll safely migrate your website to WordPress: with no data loss, no downtime, and a redirect strategy that protects your search rankings as much as possible.

Free Initial Consultation
Here's how the move works

The Trigger

Why Moving a Website Is Such a Headache

Fear of Data Loss

Years' worth of text, images, and blog posts are contained in the old website. During the migration, every piece of content will be systematically recorded, transferred, and cross-checked against the original page—nothing will be lost, nothing will be forgotten.

Google Rankings at Risk

Without proper redirects, old URLs lose the visibility you’ve worked so hard to build. That’s why every old URL should have a 301 redirect to its new destination—this clearly signals the move to Google and minimizes the risk to your rankings.

Downtime and Email Chaos

“Website offline, emails gone”—the most common concern when switching. The new website is developed alongside the old one; the switchover won’t take place until everything has been thoroughly tested. Email accounts and DNS are migrated according to a planned schedule, not as an afterthought.

The Decision

How to Migrate to WordPress Risk-Free

You’re ready to switch to WordPress, but you’re hesitant: What will happen to your content, your Google rankings, and your emails? That’s exactly why there’s a proven process in place. I’ll build your new WordPress website in parallel with your existing one —your old site will remain fully accessible until the new one goes live. Only once everything has been tested will we switch over, using clean 301 redirects so that Google and your visitors can still find every old link.

I handle migrations from website builders such as Jimdo, Wix, Squarespace, and Webflow, from other CMS platforms such as TYPO3, Joomla, and Drupal, as well as hosting and domain transfers for existing WordPress websites. As a freelancer, I’m your direct point of contact—from the initial consultation through to the follow-up review of your rankings.

Scope of Services

What the Website Migration Includes

Complete Transfer of Your Content

Text, images, blog posts, and page structure will be fully imported into WordPress—including a comparison with the original site.

Redirects & Preserving SEO

301 redirect strategy for all old URLs, migration of metadata, and notification of the change in Google Search Console.

Redesigning a Website in WordPress

Your design will be faithfully recreated or, if you prefer, modernized right away—using Elementor Pro—so you can maintain it yourself in the future.

Domain, Hosting, and Email Migration

Domain migration, DNS configuration, SSL setup, and a planned email transition—all coordinated so nothing goes wrong at the same time.

Orientation & Follow-up Support

After the site goes live, I'll show you how to maintain your new website and monitor rankings and Search Console in the weeks that follow.

And many other features available upon request

Today, we can meet almost any website need based on your specific needs and requirements. Just ask us.

The Path

Here's How to Migrate Your Website to WordPress

  1. Analysis & QuoteWeek 1I’ll review your existing website (scope, features, URL structure) and you’ll receive a binding quote—free of charge and with no obligation.
  2. Parallel DevelopmentWeeks 2–5The new WordPress website is built in a protected environment while your old site continues to run as usual.
  3. Content & DesignWeeks 2–5All texts, images, and posts are migrated and verified against the original; the design and templates are recreated in WordPress.
  4. Go-Live & RedirectsWeek 6Domain and DNS switch, 301 redirects for all old URLs, SSL, and Search Console included.
  5. Follow-upafter go-liveIn the weeks following the migration, I’ll keep an eye on rankings, indexing, and error reports—and you’ll receive an introduction to site maintenance.

Your Source System

Which System Are You Migrating From?

Every system has its own peculiarities – regarding content export, URL structure, and design reconstruction. Select your current system for details.

The Investment

How much does it cost to migrate to WordPress?

The price depends heavily on the source system, because there are two very different tasks involved:

  • Pure hosting or domain transfer (your website remains on WordPress): straightforward, billed by the hour—most are completed in a few hours.
  • Migrating from a website builder or other CMS (Jimdo, Wix, Squarespace, Webflow, TYPO3, Joomla, Drupal): Technically, this is a complete rebuild—I’ll transfer all the content, but the design and templates will need to be recreated from scratch in WordPress because a third-party layout cannot be transferred 1:1. Pricing is calculated on a case-by-case basis depending on the scope of work, with a binding range estimate.

After the free initial consultation, you’ll receive a binding quote with a clearly defined scope of services—with no hidden costs. I charge a transparent rate of €100 per hour for ongoing work after the move. See all prices at a glance: Web Design Costs.

Schedule a Free Initial Consultation

Web Design Examples: Here's What Your New Website Could Look Like

Sample Web Design for an Online Music Store: FluegelMusic, Choir and A Cappella Sheet Music

Web Design for Online Music Stores & Digital Sheet Music

An online store that showcases your music, includes audio samples, and makes it easy to sell sheet music or tracks.
Full view of the Humanist Association website with navigation and topic sections

Web Design for Associations and Clubs

An association website that highlights its topics and work, appeals to members, and encourages them to get involved—professional, accessible, and compelling in its content.
Sample Web Design for a Martial Arts School: Kim Kong Sports in Hamburg

Web Design for Martial Arts Schools & Clubs

Powerful visuals, a clear training plan, and an easy way to sign up for a trial class—so that prospective members become actual members.
Homepage of the Berlin Humanist University featuring students in a seminar room

Web Design for Universities & Educational Institutions

A website that clearly organizes a wide range of information, remains easy to maintain internally, and visibly enhances your organization’s profile.
Example web design for a notary's office in Freiburg with occasions, fees and appointment booking

Web Design for Notaries & Notary Offices

A professional website that instills confidence in clients and explains complex notarial topics in an easy-to-understand way—even before they pick up the phone.
Web Design from Berlin for Shops & Specialty Stores – with WordPress

Web design for shops, specialty stores & boutiques

A website that conveys the character of your business, appeals to customers both online and offline, and is easy to find locally.
Havens Living homepage featuring interior photos and a search bar for serviced apartments

Web Design for Serviced Apartments

A brand website that guides prospective guests to the right accommodations—with a seamlessly integrated booking process, available in multiple languages, and scalable across multiple locations.
Home page of the MIKKIS online store featuring a dog and a cat against a dark background

Web Design for WooCommerce Online Stores

An online store that’s visually appealing and effective at driving sales—with clear product presentation, a seamless checkout process, and a solid SEO foundation.
Web Design for Engineers & Energy Consulting

Web Design for Engineers & Energy Consulting

A website that clearly showcases your technical profile and projects—well-organized, precise, and built on a future-proof technical foundation.
Web Design for Coaching

Web Design for Coaches and Alternative Practitioners

A website that conveys your personality and expertise, builds trust, and appeals to exactly the clients who are a good fit for you.
Home page of a vacation home in Calabria featuring a panoramic photo overlooking the sea

Web design for vacation homes & holiday rentals

A website that evokes a vacation atmosphere, builds trust, and lets guests book directly with you—without relying on expensive booking platforms.
edu content's home page with the headline "Solutions for Knowledge Transfer"

Web Design for Continuing Education & E-Learning Agencies

A focused website that effectively showcases your service offerings and specifically attracts new customers for your professional development and e-learning programs.

What My Clients Say

Kerstin JA3 months ago

Klare Kommunikation, hohe Empathie und eine tolle Unterstützung bei Fragen und Unwissenheit. Ich kann seine Arbeit absolut empfehlen und bin sehr zufrieden mit dem Ergebnis meiner Webseite. Danke!

Rainer Schmidt3 months ago

Ich bin Kieferorthopäde und Herr Roloff hat als Webdesigner für meine Praxis eine Website in Wordpress erstellt. Mit dem Ergebnis bin ich super glücklich und möchte mich vor allem für die tolle Betreuung bedanken! Als weitgehend Unwissender hat Herr Roloff mich sehr geduldig durch alle Fragen gelotst und mir damit eine große Sorge abgenommen. Klare Empfehlung von meiner Seite für diesen Freelancer!

Cornelia Reiter4 months ago

Herr Roloff ist ein super sympathischer Webdesign Freelancer und hat die Webseite meiner Arztpraxis richtig schick gemacht! Ich empfehle ihn sehr gerne und werde mich auch selber ganz sicher wieder bei ihm melden.

Roland Neumann7 months ago

Herr Roloff hat meine Homepage völlig neu gestaltet und dabei eine wirklich mehr als zufriedenstellende Arbeit geleistet. Dabei ging er sehr kompetent und freundlich auf meine Wünsche und Bedürfnisse ein; ich kann ihn uneingeschränkt weiterempfehlen.

C A9 months ago

Ole Roloff (auftritt.pro) hat mir bei zahlreichen, auch umfangreichen Projekten im Bereich Wordpress und Webdesign schnell und unkompliziert geholfen. Er ist stets erreichbar zu allen Fragen und bringt eine Menge Erfahrung plus Motivation mit.

Christian Ridder11 months ago

Ole Roloff hat mir super geholfen mit dem Redesign meiner Webseite. Dabei wurde die WordPress-Seite mit Elementor neu aufgebaut, die Inhalte neu strukturiert, und zu einem schnelleren Host migriert. Besonders gut hat mir gefallen, wie er seine Dienstleistung auf meine spezifischen Wünsche und Rahmenbedingungen zugeschnitten hat. Die Zusammenarbeit war besonders angenehm und produktiv. Vielen Dank!

HVD Bundesverband11 months ago

Unkomplizierte, professionelle und hervorragende Zusammenarbeit! Ole Roloff hat unsere Wünsche in den Bereichen Webseitengestaltung, WordPress und SEO perfekt umgesetzt. Absolut empfehlenswert! Wir freuen uns auf weitere gemeinsame Projekte.

verticalSOLUTION GmbH11 months ago

Ole Roloff überzeugt als freiberuflicher WordPress-Webdesigner und SEO-Consultant in Berlin. Mit seiner langjährigen Agenturerfahrung liefert er hochwertiges, responsives Webdesign auf Basis von WordPress – nutzerfreundlich, schnell und suchmaschinenorientiert. Die Optimierung erfolgt transparent und messbar, sodass sich Rankings und organischer Traffic spürbar verbessern. Seine Kommunikation ist zuverlässig, der Projektfortschritt klar nachvollziehbar und Termine werden zuverlässig eingehalten. Eine klare Empfehlung für jedes Unternehmen, das Wert auf ästhetisches Design plus effektive SEO legt.

Peter Hufschmidt11 months ago

Danke Ole für die wunderbare Website, die Du für uns entworfen hast! Auch deine weitere Unterstützung bei Schwierigkeiten ist uns immer eine große Hilfe. Sehr zuverlässige und vertrauensvolle Zusammenarbeit. Du bist etwas Besonderes - weiter so!!

Julia Kroß1 year ago

Super professionell und sehr gute Beratung in allen Themen wie SEO, Wordpress etc. Immer wieder und sehr zu empfehlen!

See all 14 reviews on Google

Let's talk about your move

During the free initial consultation, I’ll review your existing website and provide you with an honest assessment of what the migration will cost and what benefits it will bring—with no obligation and without any technical jargon.
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Frequently Asked Questions About Migrating a Website to WordPress

There’s always some residual risk with any site migration, because Google re-evaluates a migrated website. However, with a well-designed 301 redirect strategy, carried-over metadata, and monitoring via Google Search Console, this risk can be minimized. Temporary fluctuations in the first few weeks are normal—that’s why I monitor the rankings after the site goes live and make adjustments if individual pages drop in rank.

Virtually none at all. The new WordPress website is built in parallel while your existing site continues to run as usual. When the site goes live, only the domain is switched over—this takes just a few minutes and is scheduled for a time when traffic is low.

All content: text, images, blog posts, page structure, and—to the extent technically possible—metadata. The design and templates are recreated individually in WordPress, as a modular or CMS layout cannot be transferred exactly as-is; features such as forms or booking systems are rebuilt from scratch and are usually improved. The proposal clearly outlines what elements will be carried over.

Small websites with up to about ten pages start at €1,500 net; medium-sized websites with 10 to 30 pages and SEO migration range from €2,500 to €5,000. A simple hosting or domain change for an existing WordPress website is billed on a time-and-materials basis—usually a few hours at 95 € net. Migrating from a website builder or other CMS is a complete rebuild: I’ll transfer all content, and the design and templates will be recreated from scratch in WordPress. After the free initial consultation, you’ll receive a binding quote with a range estimate.

From website builders like Jimdo, Wix, Squarespace, and Webflow, to other CMS platforms like TYPO3, Joomla, and Drupal—and, of course, I can migrate existing WordPress websites to new hosting providers or domains. It’s worth sending an inquiry even for systems not listed here.

Usually, yes—website builders like Jimdo or Wix include their own hosting, which you’ll no longer need once you switch. I’ll recommend a suitable WordPress hosting plan (realistically €5–25 per month), set it up for you, and, if you’d like, migrate your email accounts as well.

Migrating from a website builder or another CMS to WordPress typically takes me 3 to 8 weeks, depending on the size of your site and the availability of your content. A simple hosting or domain change for an existing WordPress website can usually be completed in a few hours. Your existing website will remain accessible at all times during this process.

Yes. Your domain belongs to you and can be transferred to any other provider using an auth code. I’ll coordinate the transfer so that your website and email continue to function without interruption—the switch won’t take place until the new WordPress website has been fully tested.

All mailboxes, aliases, and forwardings are recorded in advance, set up in the new configuration, and the MX records are updated to ensure that no emails are lost. Upon request, I can also transfer the mailbox contents—or the emails can remain with the previous provider while only the website is moved.

Three access points: to the existing system or modular platform, to the domain, DNS, and hosting, and—if available—to Google Search Console and Analytics. I’ll take care of everything else: backing up content, setting up redirects, and updating email records. We’ll determine exactly which access points you need during a free initial consultation.