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WordPress Specialist: Support, Development, and Administration

To ensure your WordPress website runs securely and scales with your business

Your WordPress website is live—but good websites continue to evolve. As a WordPress specialist based in Berlin, I’ll handle the ongoing maintenance, administration, and further development of your website—reliably, personally, and with over ten years of experience.

Your WordPress website is in good hands

Smaller websites usually only require occasional adjustments. For more extensive WordPress sites and websites with a wide range of offerings, however, ongoing support is often necessary—to ensure that everything runs reliably and continues to develop smoothly.

I have over ten years of experience creating, maintaining, and expanding WordPress websites, working with a wide variety of themes and plugins, page builders such as Elementor (Pro) and WPBakery, as well as customizations using CSS and the functions.php file.

In doing so, I deliberately rely on established solutions and use plug-ins sparingly—to ensure reliable, low-maintenance, and future-proof operation.

When is ongoing WordPress maintenance worth it?

As soon as a website becomes more extensive, grows regularly, or is business-critical, dedicated support pays off: updates, backups, and security run reliably in the background, new features are implemented smoothly, and you have someone who truly knows your site.

This is particularly useful if you don’t have in-house WordPress resources, if multiple people or agencies are working on the site, or if you want to focus on your core business—without having to worry about the technical aspects.

Selection of My Services for Website Support & Administration

Web Design Adjustments

From cross-page design adjustments to new pages and templates

Feature Extensions

New features such as forms, an online store, multilingual support, and calendar integration

Multilingualism

Setting Up and Maintaining Multilingual Capabilities with the WPML Standard Solution

Online Store

Setup, Configuration, and Adaptation of WooCommerce to German Law

Booking Systems

Integration of complex systems such as Bookly, PEX (RealPage), and even the Airbnb calendar display

GDPR Compliance

Blocking Third-Party Integrations to Ensure Legal Compliance with Borlabs Cookie

CSS Development

Simple to complex (S)CSS development for your design or the seamless integration of external solutions

Tracking Integration

Data-protection-compliant integration of Google Tag Manager, Analytics, Events, and more

SEO Adjustments

Technical optimization for effective search engine indexing—we’d be happy to work with your SEO agency as well

Page Speed

Identify speed bottlenecks and optimize them specifically to ensure short loading times

Administration

Automatic backups, user role management, hacking protection, reCAPTCHA, and more

Emergency Support

Recovery from critical errors, SSL issues, failed updates, or PHP errors

Web design freelancer Ole Roloff from Berlin
WordPress Specialist Ole Roloff

Ole Roloff: Experienced WordPress Specialist

As a WordPress specialist, I’ll optimize your website for smooth, secure operation—from adding proven plugins to custom features and new design templates, all the way to error analysis and troubleshooting. To improve your search rankings, I can also handle WordPress SEO upon request.

My clients range from small businesses to large organizations and international companies. My experience is equally broad—whether it’s WordPress itself, established plugins like WooCommerce, WPML, Elementor, or WPBakery, or tools like Gravity Forms, Zendesk, and HubSpot.

I focus on quality, reliability, and streamlined, future-proof solutions rather than an overloaded plugin landscape. I work directly with management as well as with teams and agencies, and I align my work with your guidelines, such as corporate design and areas of responsibility.

Here's How the Support Works

You decide how closely we’ll work together: individual tasks as needed, or a fixed weekly or monthly number of hours that I’ll set aside for your website. Billing is transparent, based on each quarter-hour or part thereof, on a monthly basis.

This ensures that your website remains up-to-date, secure, and high-performing at all times—and you have a dedicated point of contact who handles requests directly, rather than managing them through a ticket system.

Hourly Rates and Booking Options

I bill for ongoing support and administration on a monthly basis at an hourly rate, charged per quarter-hour or portion thereof. Upon request, we can agree on a fixed weekly or monthly time allocation that I will set aside for your website.
JobHourly Rate
WordPress Administration & Development€95 excl. VAT

What My Clients Say

Kerstin JA3 months ago

Klare Kommunikation, hohe Empathie und eine tolle Unterstützung bei Fragen und Unwissenheit. Ich kann seine Arbeit absolut empfehlen und bin sehr zufrieden mit dem Ergebnis meiner Webseite. Danke!

Rainer Schmidt3 months ago

Ich bin Kieferorthopäde und Herr Roloff hat als Webdesigner für meine Praxis eine Website in WordPress erstellt. Mit dem Ergebnis bin ich super glücklich und möchte mich vor allem für die tolle Betreuung bedanken! Als weitgehend Unwissender hat Herr Roloff mich sehr geduldig durch alle Fragen gelotst und mir damit eine große Sorge abgenommen. Klare Empfehlung von meiner Seite für diesen Freelancer!

Cornelia Reiter4 months ago

Herr Roloff ist ein super sympathischer Webdesign Freelancer und hat die Webseite meiner Arztpraxis richtig schick gemacht! Ich empfehle ihn sehr gerne und werde mich auch selber ganz sicher wieder bei ihm melden.

Roland Neumann7 months ago

Herr Roloff hat meine Homepage völlig neu gestaltet und dabei eine wirklich mehr als zufriedenstellende Arbeit geleistet. Dabei ging er sehr kompetent und freundlich auf meine Wünsche und Bedürfnisse ein; ich kann ihn uneingeschränkt weiterempfehlen.

C A9 months ago

Ole Roloff (auftritt.pro) hat mir bei zahlreichen, auch umfangreichen Projekten im Bereich WordPress und Webdesign schnell und unkompliziert geholfen. Er ist stets erreichbar zu allen Fragen und bringt eine Menge Erfahrung plus Motivation mit.

Christian Ridder11 months ago

Ole Roloff hat mir super geholfen mit dem Redesign meiner Webseite. Dabei wurde die WordPress-Seite mit Elementor neu aufgebaut, die Inhalte neu strukturiert, und zu einem schnelleren Host migriert. Besonders gut hat mir gefallen, wie er seine Dienstleistung auf meine spezifischen Wünsche und Rahmenbedingungen zugeschnitten hat. Die Zusammenarbeit war besonders angenehm und produktiv. Vielen Dank!

HVD Bundesverband11 months ago

Unkomplizierte, professionelle und hervorragende Zusammenarbeit! Ole Roloff hat unsere Wünsche in den Bereichen Webseitengestaltung, WordPress und SEO perfekt umgesetzt. Absolut empfehlenswert! Wir freuen uns auf weitere gemeinsame Projekte.

verticalSOLUTION GmbH11 months ago

Ole Roloff überzeugt als freiberuflicher WordPress-Webdesigner und SEO-Consultant in Berlin. Mit seiner langjährigen Agenturerfahrung liefert er hochwertiges, responsives Webdesign auf Basis von WordPress – nutzerfreundlich, schnell und suchmaschinenorientiert. Die Optimierung erfolgt transparent und messbar, sodass sich Rankings und organischer Traffic spürbar verbessern. Seine Kommunikation ist zuverlässig, der Projektfortschritt klar nachvollziehbar und Termine werden zuverlässig eingehalten. Eine klare Empfehlung für jedes Unternehmen, das Wert auf ästhetisches Design plus effektive SEO legt.

Peter Hufschmidt11 months ago

Danke Ole für die wunderbare Website, die Du für uns entworfen hast! Auch deine weitere Unterstützung bei Schwierigkeiten ist uns immer eine große Hilfe. Sehr zuverlässige und vertrauensvolle Zusammenarbeit. Du bist etwas Besonderes - weiter so!!

Julia Kroß1 year ago

Super professionell und sehr gute Beratung in allen Themen wie SEO, WordPress etc. Immer wieder und sehr zu empfehlen!

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Frequently Asked Questions About WordPress Specialists

A WordPress specialist handles the day-to-day operation and ongoing development of existing websites: updates, security, and backups; new features and templates; performance; and error analysis. Unlike website development, the focus here is on ongoing maintenance.

Market rates range from 60 to 120 € per hour. I charge €95 net for administration, support, and maintenance, and €100 net for further development and design—per quarter-hour or portion thereof, including communication. A fixed monthly fee is possible, but not required.

Yes, that's usually the case. I familiarize myself with existing WordPress installations—regardless of which theme, page builder, or plugins were used to set them up.

Yes. I provide support for Gutenberg, Divi, WPBakery, Bricks, and Oxygen, as well as Elementor: updates, maintenance, troubleshooting, and minor enhancements to the system already in use. I prefer to implement major enhancements in Elementor—we’ll discuss whether switching to it is worthwhile based on your website.

No. You can commission individual tasks as needed or agree on a fixed weekly or monthly budget that I will set aside for you. Both options are possible.

Yes. I work directly with management, teams, and agencies, and I follow your guidelines, such as corporate design and areas of responsibility.

Ongoing maintenance involves the continuous care and further development of your website. If you're dealing with a specific, one-time issue, WordPress Help & Support is the right place to turn to.

Within the agreed-upon time budget, I will address your concerns promptly and in order of priority. For urgent issues that arise outside the scope of ongoing support, emergency assistance is available.