Web Designer Berlin – Custom WordPress Websites
Web Design Freelancer from Berlin – high-quality, personal, with WordPress
Timeless Design, Latest Technology & Target Audience-Oriented
Imagine if your website perfectly reflected what your company stands for—clear, well-organized, and appealing. Not a standard, off-the-shelf layout, but a design that conveys your personality and values. This not only conveys expertise but also evokes emotions: it invites visitors to linger—and makes them curious to see more.
This way, you can build a connection with your target audience that goes beyond their first visit, make a professional impression, and free up more time for your core business. If you’d like, I can also show you how to maintain and expand your content on your own.
- Responsive WordPress web design that adapts to desktops, tablets, and smartphones (separate content is also possible)
- target audience-oriented design based on your templates in collaboration with your design team or as an in-house development
- modern WordPress foundation in combination with Elementor, the most modern & widely used WordPress layout editor
- easy to edit, similar to Word, adaptable to your technical know-how
- SEO-compliant optimized for easy comprehensibility for Google and high website speed
Web Design Services in Berlin
Web Design
Creation of complete web designs, templates, and pages according to your specifications and wishes
Features
Setup and configuration of plugins, external services, tracking, and individual extensions
Elementor Templates
Implementation of the website using the most widely used and fast layout program for WordPress
CSS Development
Implementation of web design or integration of external services via (S)CSS for seamless integration
Multilingualism
Extension of your website with multiple languages using manual or automatic translation management
Online Shops
Installation and configuration of WooCommerce online shops and extensions for German legal compliance
Booking Systems
Installation and setup of WordPress booking systems or integration of external services including design adaptations
GDPR Compliance
Implementation of the new website according to current GDPR requirements and setup of cookie blockers
SEO Adjustments
Implementation of your website and pages for optimal discoverability by search engines
Page Speed
Implementation of measures for the highest possible website speed and recommendation of suitable hosting
Administration
Ongoing administration of your website upon request (hourly rate) or handover to persons of your choice
Training
Training your team in editing content, products, and translations according to requirements
References: Web Design Projects in Berlin & Nationwide
Whether it’s a medical practice, law firm, online store, or vacation rental—good web design looks different in every industry. As a web designer based in Berlin, I’ll design your website to perfectly suit your field: clearly structured, custom-built rather than using off-the-shelf templates, and tailored to your specific target audience. Whether you’re launching a startup or looking to modernize an established company—I’ll guide you from the initial idea through to launch and beyond, with ongoing support.
Trust is built through transparency and reliability: Since 2014, I have been implementing web projects for clients across a wide range of industries—many of which have spanned several years. The following examples provide insight into what professional web design can look like in your industry. As a freelancer based in Berlin, I serve as your direct point of contact—with no middlemen or shifting responsibilities.
Web Design Solutions by Industry (Excerpt)
Ole Roloff: Your Web Designer in Berlin
I have been creating and designing websites using WordPress since 2014, and have been working as a freelance web designer and SEO specialist since 2019. This is a natural continuation of my previous position in copywriting and design, as well as my many years of experience working at agencies, where I managed numerous website projects, particularly using the WordPress CMS.
For your website, I follow your specifications, which can include corporate design and specific implementation wishes, as well as example websites. I also provide my own input if desired – you determine the balance between guidelines and creative freedom.
In the next step, I will provide you with two to three proposals for typical example pages of your new website, on which we will finalize the design. This also ensures that no unnecessary costs are incurred.
Based on this, I will create the other pages of your WordPress website, gladly in ongoing consultation with you. After completion and before going live, I will also be happy to train you and your team on how to adapt the content yourselves.
The Steps to Creating Your New WordPress Website
Analysis. In an initial meeting via Teams, Zoom, or in person, we will discuss your ideas and wishes for your new WordPress web design, which pages should exist, and what the framework conditions are (e.g., timeline and corporate design), and what I need from you. In addition to photos and existing content, positive examples of websites that reflect your ideas are helpful.
Concept. Based on this, I will create a web design proposal with one to three example pages of your website (depending on the scope of the website), which will serve as a basis for discussion and coordination. Once you are satisfied with the result, I will create the other pages based on this. This way, we stay within an effective time and cost framework, and it is ensured that it meets your expectations. At this point, I usually issue the first partial invoice.
Implementation. In the further course, I will now implement the other pages, gladly in close consultation with you. Of course, I also attach importance to mobile compatibility (responsive web design) and can already provide you and/or your team with training on how to independently edit the content.
Completion. When all content of your website is finalized, I will carry out the final administrative measures: backup system, protection against hacking, implementation of page speed measures, and compliance with GDPR requirements. Afterwards, I will transfer the website to your hosting (I will gladly advise you on this), create redirects for previous pages if necessary to minimize ranking losses, and launch the website. Further support for future changes or assistance can be arranged (usually simply on an hourly basis).
What My Clients Say
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Hourly Rates and Booking Options
How does billing by hourly rate work?
Hourly billing reflects the actual time spent on a 1:1 basis and can be more cost-effective, since a flat rate usually includes a buffer and one round of revisions. The time billed is the time that cannot be spent on other clients (i.e., including communication, but of course excluding bookkeeping).
If you choose this billing method, I’ll be happy to provide you with an estimate; we can agree on limits or budgets, and I can keep you updated on the current status at any time. Billing is calculated per quarter-hour or part thereof and on a monthly basis.
| Job | Hourly Rate |
|---|---|
| WordPress Web Design / Website Development | €100 excl. VAT |
| WordPress Administration & Support (post-launch) | €95 excl. VAT |
| SEO Analyses & Strategies | €110 excl. VAT |
How does fixed-price billing work?
We’d also be happy to agree on a fixed price for your website. This price is based on an estimate of the work involved and includes one hour of meeting time to discuss each draft submitted, as well as one round of revisions. Additional rounds of revisions will be billed at the hourly rate (see above).
To keep the number of revision rounds as low as possible, it is helpful if you have already researched positive examples of your desired web design (see Process) and the content has been created.
Sample Prices for WordPress Web Design
The price varies depending on your individual needs. You can find detailed information on all prices, sample calculations, and ongoing costs on the Web Design Costs page.
| Scope of the Website | Fixed Price |
|---|---|
| Simple website with a home page, 5 subpages, basic SEO optimization, a contact form, legal notice, privacy policy, and training on how to edit the content | €2,490 excl. VAT |
| Komplexe Webseite mit individuellen Seitentypen/Templates (Inhalte werden selbst eingepflegt/importiert), Datenschutzkonformität, Tracking-Einbindung, Pagespeed-Optimierung & technischem SEO | €4,995 excl. VAT |
| Online shop including easy product maintenance, GDPR compliance, page speed optimizations, 5 individually designed subpages, and technical SEO | €4,995 excl. VAT |
Frequently Asked Questions for Me as a Web Designer from Berlin
Still have questions? – I’ll gladly answer frequently asked questions here. Otherwise, feel free to send me a message.
How much does a web designer cost in Berlin?
As a freelancer, my starting rates are as follows: at €2,490 (net) for simple, clearly structured websites; at €3,900 for sites with custom designs; and at €4,995 for complex projects with special features or multilingual support; the hourly rate is listed at €100 (net). Agencies in Berlin typically charge between 5,000 and 20,000 € for comparable corporate websites. You can choose between a fixed price and hourly billing—transparent and with no hidden costs. My page on web design costs provides a detailed overview with sample calculations.
How long does a web design project take?
Depending on the scope of the project, the content you've already prepared, and my current workload, I typically build your website within an average of 4 to 8 weeks.
Do you work only in Berlin, or throughout Germany as well?
I'm a web designer based in Berlin, but I work remotely. In-person meetings in Berlin are possible, but most of my work runs smoothly remotely—which is how I serve clients across Germany.
What sets a freelance web designer apart from an agency?
You’ll have a dedicated, direct point of contact—the person who actually designs and builds your website. This means streamlined communication, personalized support, and transparent costs without agency overhead.
Do you design from scratch or use ready-made templates?
Every design is created individually and tailored to your brand—no off-the-shelf templates. Upon request, I can incorporate your corporate design or provide my own design proposals.
Can you implement an existing design (e.g., from Figma)?
Yes—I can recreate and optimize an existing design (such as one from Figma) or an existing website using WordPress. In other projects, I also work directly with design teams.
Do you also handle the redesign of existing websites?
Yes. When relaunching a site, I modernize existing content, migrate the design to a clean WordPress foundation, and redirect old URLs using 301 redirects—which minimizes risks to search engine rankings. I also regularly handle complete migrations from website builders or other CMS platforms to WordPress.
Will I be able to update the content myself after the launch?
Yes. Once the site goes live, you can log in to the backend using a standard browser and customize the content yourself—it’s no harder than using Word. If you’d like, I can provide you and your team with an introduction, which we can expand on as needed.
Can I have the website managed by AI after launch?
Yes. Upon request, I connect your WordPress website with an AI assistant like Claude or ChatGPT – we are happy to provide setup and instruction personally in Berlin or via video call. Afterwards, you simply describe changes in your own words, such as "Replace the opening hours" or "Create a new post about our summer festival." The AI operates via its own account, which is only authorized to edit content; design, plugins, and settings remain protected.
What do you need from me so we can get started?
Four things: Your logo or corporate design, if you have one; text or at least bullet points for each page; images of your team, offices, or products—or permission for me to handle the image research and provide suitable images from my image database free of charge; and two to three websites you like. If text is missing, I’ll connect you with a copywriter, or we’ll start with a rough draft generated by AI, which we’ll revise together. We’ll sort out all the technical details—such as hosting, the domain, and access credentials—during our initial consultation.
Who is responsible for the legal notice and privacy policy on my website?
Legally, the website operator—that is, you as a business, not the web designer—is liable. I will technically implement the legal notice in accordance with Section 5 of the German Data Protection Act (DDG), the privacy policy, the consent banner, and the data protection-compliant integration of external services such as Google Fonts, Maps, or Analytics. A specialized attorney or your data protection officer will review the legal texts for content.