WordPress Freelancer from Berlin

Website Development, Maintenance, and Troubleshooting—All Under One Roof

As an independent WordPress freelancer based in Berlin, I’ll guide you from the initial idea through ongoing development—one-on-one and without agency overhead. Since 2014, I’ve been creating custom solutions instead of using off-the-shelf templates.

Why Choose WordPress as the Foundation for Your Website?

WordPress powers a large portion of all websites worldwide—and for good reason. As an open-source content management system, it combines maximum design flexibility with easy maintenance: You aren’t tied to a proprietary website builder, retain full control over your content, and can expand your site at any time.

For you, this means: a content management system that your team can use without any programming knowledge, a vast selection of tried-and-true extensions—from WooCommerce stores to booking systems to WPML multilingual support—and technology that can be easily optimized for search engines and fast loading times. These are exactly the strengths I’ll bring to your project: custom-configured rather than overloaded.

Freelancers Instead of Agencies—The Benefits for You

At an agency, responsibilities often shift, and small adjustments get lost in ticket systems. As a freelancer, I am your direct, dedicated point of contact—you’ll be speaking with the person who is actually building your website.

This means streamlined processes, transparent billing based on a fixed price or actual hours worked, and decisions made without delays. For larger projects, I collaborate with experienced partners as needed—such as an SEO specialist or an SEO copywriter—but you’ll always have a single point of contact. This creates the reliability that many companies seek for their digital presence.

A selection of my services as a WordPress freelancer

Web Design

Creating and customizing individual WordPress designs: on our own, based on a template, or in collaboration with agencies and teams

Features

Expanding your website with new features or replacing existing systems with more up-to-date, better-suited solutions

Multilingualism

SEO-friendly multilingual support with automatic or manual translation management (e.g., using WPML)

Online Shops

Setup and configuration of WooCommerce stores for physical and digital products, tailored to German legal requirements

Booking Systems

From simple calendar integrations for availability to complete booking flows

GDPR Compliance

Implementation of consent tools such as Borlabs Cookie to ensure legal compliance

CSS Development

Complex CSS and SCSS development for custom designs or the seamless integration of external content

SEO Adjustments

Technical and content optimization to ensure accurate indexing by search engines, aligned with your keyword strategy

Page Speed

Analysis of Speed Bottlenecks and Targeted Measures for Short Loading Times

Administration

Ongoing support, backup systems, and protection against hacking attacks

Training

Training your team on how to maintain WordPress sites using Gutenberg, Elementor, WPBakery, and others.

Emergency Support

Restoring Your Website in Case of Errors, After Failed Plugin Updates, or If It Is Unavailable

Quality and professionalism first

Are you looking for a WordPress freelancer, perhaps even one based near Berlin? I’ve been creating, maintaining, and developing WordPress websites for many years—and now I work independently as a freelancer in Berlin. My clients range from small businesses with one-time projects to companies with an international presence that require ongoing support.

At the heart of it all is a website that serves as a reliable showcase: technically sound, easy to maintain, and tailored to your goals. For ongoing support, I’m available on a weekly or monthly hourly basis, as well as for one-time projects depending on my availability. If you’re facing an urgent issue, my WordPress emergency support can help you get back on track quickly.

Ole Roloff is a WordPress freelancer from Berlin
Ole Roloff, WordPress freelancer from Berlin

WordPress Websites for Every Industry (Excerpt)

Whether it’s a medical practice, law firm, online store, or vacation rental—WordPress lets you create the perfect website for any industry. As a WordPress freelancer, I’ll build a custom, low-maintenance website for you: clearly structured, without a rigid template system, and tailored precisely to your target audience. From a compact practice website to a comprehensive online store, I’ll guide you from the initial idea through to launch and beyond with ongoing support. Trust is built through transparency and reliability: Since 2014, I have been implementing WordPress projects for clients across a wide range of industries—many of which have spanned several years. The following examples show how flexibly WordPress can be adapted to the requirements of individual industries. As a freelancer, I am your direct point of contact—with no middlemen or shifting responsibilities.

Hourly Rates and Booking Options

Transparency from the start: You can choose between a clearly calculated fixed price and flexible billing based on actual hours worked. Billing is on a monthly basis, in increments of a quarter-hour—including communication, but of course without any accounting work on your part. All Prices at a Glance: Web Design Costs.

JobHourly Rate
WordPress Web Design / Website Development100 € zzgl. Steuer
WordPress Administration & Support (by Lifegang)95 € zzgl. Steuer
SEO Analyses & Strategies110 € zzgl. Steuer

What My Clients Say

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Frequently Asked Questions About WordPress Freelancers

A WordPress freelancer plans, designs, and develops websites using WordPress—acting as a dedicated point of contact rather than as part of an agency team. My services range from building websites from scratch to creating custom designs with Elementor Pro, as well as setting up online stores, booking systems, and multilingual functionality.

That depends on the scope of the project. I charge either a clearly calculated fixed price or an hourly rate (starting at 100 € zzgl. Steuer). Simple, clearly structured websites start in the low four-digit range, while extensive projects with an online store or special features are priced accordingly higher—always transparently and with no hidden costs. You can find specific price ranges and sample calculations on my page about web design costs.

For most small and medium-sized projects, a freelancer is the more personal, direct, and often more cost-effective choice: a dedicated point of contact, streamlined communication, and no shifting responsibilities. For very large projects, I bring in partners as needed, without you losing your central point of contact.

Yes. For ongoing maintenance, upgrades, and administration, see our WordPress Support service; for urgent issues, our WordPress Emergency Support is here to help.

No. I'm a freelancer based in Berlin, but I work remotely and serve clients throughout Germany. In-person meetings in Berlin are possible, but most of my work is handled smoothly remotely.

Yes. WordPress is set up so that you can customize content yourself without any programming knowledge—with an introduction or training session available upon request. Those who prefer to outsource this task can book ongoing support on an hourly basis.