A website that elegantly showcases your jewelry, builds trust, and draws customers into your store.
People buy jewelry with their hearts—and do their research online first. Anyone looking for a wedding ring, a gift, or a custom piece starts by searching the web. If your website looks outdated or your jewelry gets lost among the crowd in a generic online store, customers will shop elsewhere.
As a web designer and WordPress freelancer, I develop websites and online stores for jewelers and goldsmiths—using Elementor Pro and WooCommerce. My focus is on elegant product presentation that makes your pieces sparkle—and a clear path to making a purchase or submitting an inquiry.
A strong jewelry website combines sales and craftsmanship: It showcases finished pieces in an elegant online store, offers a lead generation funnel for wedding rings and custom pieces, and tells the story of your workshop, materials, and certifications—the foundation for building trust in high-priced purchases.
Add to that the technical fundamentals: fast loading times despite high-resolution images, a legally compliant, GDPR-compliant online store platform, and targeted local search engine optimization tailored to your city and your offerings. This ensures your business is found exactly where your customers are searching.
In addition to this sample web design, you'll find examples of work I've created in collaboration with clients, here.
An elegant, understated design with striking product displays that showcase your jewelry—created with Elementor Pro based on your corporate design.
An elegant WooCommerce store for ready-to-wear items and accessories—with material and size options, secure shipping, and a legally compliant foundation.
A clear path from idea to inquiry—for wedding rings, custom designs, and ring alterations—with a form and straightforward user guidance.
A "About Us" and workshop history featuring materials, craftsmanship, and certifications—the foundation for trust and loyal regular customers.
Fast loading times despite high-resolution jewelry images, local SEO tailored to your city, and a secure, GDPR-compliant foundation.
Today, almost any website requirement can be met based on your needs and requirements. Just ask.
1. Analysis of product line, production, and target audience. To start, we’ll determine which pieces are available through the online store and which are custom-made, whether wedding rings and ring alterations are part of the mix, and who your target audience is.
2. Concept & Design. You will receive one to three sample pages of your future website—with a focus on elegant product presentation and a clear distinction between the online store and the contact form. The remaining pages will be created only after you give your approval.
3. Implementation using WordPress & Elementor Pro. I’m building the homepage, the online store, the inquiry funnel for custom orders, the workshop and “About Us” sections, and the contact page—with a legally compliant online store, a responsive design, and training on how to manage the site independently.
4. SEO, Security & Launch. Before going live: backup system, hacking protection, page speed optimization (important when there are many large images), and a legally compliant store foundation. I’ll tailor the local SEO specifically to your city and your offerings, and old URLs will be redirected.
The cost depends primarily on the scope of the project—whether a basic website with a jewelry showcase and an inquiry funnel is sufficient, or if a full-fledged WooCommerce jewelry store with shipping is desired. As a general guide:
| Service | Price (net) |
|---|---|
| Website with Jewelry Showcase & Inquiry Funnel | Starting at € 3.000 |
| WooCommerce Jewelry Store with Shipping | starting at € 7.500 |
| Billing by the hour | 100 €/hour |
A professionally designed website for a jeweler starts at €3,000 net. For more comprehensive websites that include an online jewelry store, a lead generation funnel, and multilingual support, the fixed price starts at €5,000 net. Alternatively, billing by the hour is available.
Yes—that’s often the key: Ready-made items are sold through an elegant WooCommerce store, while custom orders and wedding rings are handled via a request form. The two are clearly separated, with no detours.
Depending on the scope and availability of your content, it typically takes about 3 to 6 weeks, from concept through implementation to launch.
Yes. Using WordPress and WooCommerce, you can manage your jewelry items, prices, and materials yourself. If you’d like, I can provide training, or I can handle the maintenance for you on an hourly basis.
Through image optimization (WebP), caching, and a streamlined structure—all of which are important for search rankings, user experience, and sales.
When selling jewelry, it’s important to provide information on materials, base prices, terms and conditions, return policies, and secure payment options. I’ll set up the online store with a clean technical structure and in compliance with the GDPR. Your attorney should provide legally binding advice; I’ll implement the setup to the best of my knowledge and in accordance with established best practices.
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