Klare Kommunikation, hohe Empathie und eine tolle Unterstützung bei Fragen und Unwissenheit. Ich kann seine Arbeit absolut empfehlen und bin sehr zufrieden mit dem Ergebnis meiner Webseite. Danke!
Web Design for Designer Furniture & Furniture Manufacturers
Custom-made pieces available upon request and an online store for accessories—high-quality designer furniture showcased to its best advantage.
The Benefits
The Benefits of a Professional Website for Designer Furniture

A website that reflects your craft
Luxury furniture sells on emotion: large, atmospheric images and a calm, elegant design showcase your pieces and build trust with potential buyers.

Custom-Made Products and a Seamless Shopping Experience
Custom furniture is ordered through a visible request form, while ready-made pieces and accessories are purchased through the online store. Clear user guidance ensures that every visitor finds their way.

Trust for High-Priced Purchases
When it comes to expensive, custom-made furniture, credibility is key: a look inside the workshop and showroom, clear information, and a legally sound foundation with WooCommerce, terms and conditions, and a return policy.
Your Project
Implementation of the WordPress Web Design
Luxury furniture sells on the basis of emotion and trust. If you craft custom pieces while also offering ready-made designer furniture and accessories, you need a website that brings both together in a calm, high-quality way—instead of letting your work get lost in a cluttered, run-of-the-mill online store. As a web designer based in Berlin, I create exactly these kinds of websites: with generous product displays, clear user navigation, and technology that keeps the site fast even with many large images.
The core of the system is the clear separation of two pathways: custom-made items are handled through a visible inquiry funnel with a form, while ready-made items and accessories are sold directly through a WordPress and WooCommerce store—in full compliance with German law. The site is built using Elementor for flexibility, so you can update content and products yourself later on.
To ensure that your designer furniture is actually found, solid search engine optimization is essential: technically sound, fast, and optimized for the right keywords. That’s how a beautiful website becomes one that generates inquiries and sales.
My web design for stores, specialty shops, and boutiques demonstrates a similar approach to brick-and-mortar retail.
Are you planning a new website for your furniture manufacturer, or would you like to modernize an existing store? Contact me—during a free initial consultation, we’ll discuss what your website should look like.
Customer: Louis Castello – Designer Furniture from Berlin
Publication: June 2026
Scope of Services
Everything Your Website Needs
High-Quality Web Design for Furniture
A clean structure, elegant typography, and striking product imagery that highlights your craftsmanship—all created with Elementor Pro based on your corporate design.
Enquiry Funnel for Custom-Made Products
A clear, straightforward path from idea to inquiry—with a form and clear user guidance—so that leads turn into actual orders.
WooCommerce Store for Accessories
A well-organized shop for accessories and ready-to-wear items—compliant with German regulations and featuring a seamless checkout process.
Page Speed & Performance
Optimized loading times despite large furniture images—important for user experience, conversion, and Google rankings.
SEO & Visibility
Technical and content optimization for greater organic reach—so that your designer furniture can be found.
And many other features available upon request
Today, we can meet almost any website need based on your specific needs and requirements. Just ask us.
The Path
4 Steps to Creating Your Design Furniture Website
1. Analysis of product line, custom manufacturing, and target audience. To start, we’ll clarify which pieces are sold through the online store and which are custom-made, how the showroom and workshop are integrated, and which target audience you’re addressing—from private customers to commercial clients.
2. Concept & Design. You will receive one to three sample pages of your future website as a basis for discussion—with a focus on high-quality product presentation and a clear separation between the online store and the contact form. The remaining pages will be created only after you give your approval.
3. Implementation. I’m building the WooCommerce store for accessories and handmade items, the inquiry funnel for custom orders, and the presentation of the workshop, showroom, and team—all responsive and, upon request, with training on how to manage the site independently.
4. SEO, Security & Launch. Before going live: backup system, hacking protection, page speed optimization (important when there are many large images), and a legally compliant store foundation. Local SEO targeting “designer furniture/furniture manufacturer + city” will be implemented strategically, and old URLs will be redirected.
The Investment
How much does a website for designer furniture cost?
The cost depends on whether you primarily need a lead generation funnel for custom orders or a full-fledged online store for accessories and ready-made items. As a general guide:
| Service | Price (net) |
|---|---|
| Website with an Inquiry Funnel for Custom-Made Products | starting at €3,900 |
| Website with a WooCommerce online store | starting at €4,995 |
| Billing by the hour | €100/hour |
What My Clients Say
Ich bin Kieferorthopäde und Herr Roloff hat als Webdesigner für meine Praxis eine Website in Wordpress erstellt. Mit dem Ergebnis bin ich super glücklich und möchte mich vor allem für die tolle Betreuung bedanken! Als weitgehend Unwissender hat Herr Roloff mich sehr geduldig durch alle Fragen gelotst und mir damit eine große Sorge abgenommen. Klare Empfehlung von meiner Seite für diesen Freelancer!
Herr Roloff ist ein super sympathischer Webdesign Freelancer und hat die Webseite meiner Arztpraxis richtig schick gemacht! Ich empfehle ihn sehr gerne und werde mich auch selber ganz sicher wieder bei ihm melden.
Herr Roloff hat meine Homepage völlig neu gestaltet und dabei eine wirklich mehr als zufriedenstellende Arbeit geleistet. Dabei ging er sehr kompetent und freundlich auf meine Wünsche und Bedürfnisse ein; ich kann ihn uneingeschränkt weiterempfehlen.
Ole Roloff (auftritt.pro) hat mir bei zahlreichen, auch umfangreichen Projekten im Bereich Wordpress und Webdesign schnell und unkompliziert geholfen. Er ist stets erreichbar zu allen Fragen und bringt eine Menge Erfahrung plus Motivation mit.
Ole Roloff hat mir super geholfen mit dem Redesign meiner Webseite. Dabei wurde die WordPress-Seite mit Elementor neu aufgebaut, die Inhalte neu strukturiert, und zu einem schnelleren Host migriert. Besonders gut hat mir gefallen, wie er seine Dienstleistung auf meine spezifischen Wünsche und Rahmenbedingungen zugeschnitten hat. Die Zusammenarbeit war besonders angenehm und produktiv. Vielen Dank!
Unkomplizierte, professionelle und hervorragende Zusammenarbeit! Ole Roloff hat unsere Wünsche in den Bereichen Webseitengestaltung, WordPress und SEO perfekt umgesetzt. Absolut empfehlenswert! Wir freuen uns auf weitere gemeinsame Projekte.
Ole Roloff überzeugt als freiberuflicher WordPress-Webdesigner und SEO-Consultant in Berlin. Mit seiner langjährigen Agenturerfahrung liefert er hochwertiges, responsives Webdesign auf Basis von WordPress – nutzerfreundlich, schnell und suchmaschinenorientiert. Die Optimierung erfolgt transparent und messbar, sodass sich Rankings und organischer Traffic spürbar verbessern. Seine Kommunikation ist zuverlässig, der Projektfortschritt klar nachvollziehbar und Termine werden zuverlässig eingehalten. Eine klare Empfehlung für jedes Unternehmen, das Wert auf ästhetisches Design plus effektive SEO legt.
Danke Ole für die wunderbare Website, die Du für uns entworfen hast! Auch deine weitere Unterstützung bei Schwierigkeiten ist uns immer eine große Hilfe. Sehr zuverlässige und vertrauensvolle Zusammenarbeit. Du bist etwas Besonderes - weiter so!!
Super professionell und sehr gute Beratung in allen Themen wie SEO, Wordpress etc. Immer wieder und sehr zu empfehlen!
Get in touch
Frequently Asked Questions About Web Design for Designer Furniture & Furniture Manufacturers
Can you combine custom-made products with an online store?
Yes—that's the key point here: Custom furniture is handled through a request form, while ready-made pieces and accessories are sold through a WooCommerce store. The two are clearly separated, with no detours.
Can you modernize or migrate an existing furniture store?
Yes. I familiarize myself with existing WooCommerce stores, optimize them, or migrate older websites to a fast, clean WordPress platform.
How does the site stay fast even with lots of large furniture images?
Through image optimization (WebP), caching, and a streamlined structure—all of which are important for search rankings, user experience, and search queries.
Can the showroom be integrated, for example, with appointment scheduling?
Yes, depending on your needs—from simply getting in touch to scheduling an in-person consultation.
Can I manage content and products on my own?
Yes. WooCommerce and WordPress are set up so that you can customize products and content yourself—with an introductory session if you'd like.
How long does it take to build a website for a furniture manufacturer?
Depending on the size of the online store and the scope of custom work, you can expect it to take an average of 4 to 8 weeks from the initial consultation to the launch.