Kerstin JA4 months ago
Klare Kommunikation, hohe Empathie und eine tolle Unterstützung bei Fragen und Unwissenheit. Ich kann seine Arbeit absolut empfehlen und bin sehr zufrieden mit dem Ergebnis meiner Webseite. Danke!
Web Design for Orthopedists & Orthopedic Practices
A practice website that clearly explains your range of treatments, clearly presents IGeL and out-of-pocket services, and makes it easier for patients to book appointments.
The Benefits
How to Turn Your Orthopedic Website into a Reliable Source of New Patients
Your full range of treatments is immediately visible
Many orthopedic websites show only a fraction of what the practice actually offers. Spinal therapy, sports medicine, osteoarthritis treatment, and shock wave therapy get lost in confusing lists. I’ll organize your range of services so that patients can see at a glance whether you’re the right choice for them—and schedule an appointment accordingly.
Your IGeL and out-of-pocket services are clearly communicated
Shockwave therapy, ACP/PRP autologous blood therapy, acupuncture, and magnetic field therapy are valuable private services—yet on many websites, they’re hard to find or described in legally ambiguous terms. I present your IGeL offerings in a clear and understandable way that complies with the German Health Promotion Act (HWG), so that interested self-paying patients can recognize the added value without you taking on any advertising-related risks.
Appointment requests are handled in a structured manner, which lightens your team's workload
If the phone rings nonstop, it disrupts the practice’s operations. A well-designed website with online appointment booking or a structured inquiry form relieves your team of routine inquiries and directs patients straight to the right appointment—even outside of office hours.
Your Project
Implementation of the WordPress Web Design
For orthopedic practices, having their own website is now the first point of contact with new patients. Anyone looking for an appointment for back, joint, or sports-related issues will first Google “orthopedist” plus their city and often decide who to call based on the website alone.
As a web designer and WordPress freelancer, I develop websites for orthopedic practices that convey professional expertise while remaining accessible—built using Elementor Pro. The focus is on a clearly structured range of services that clearly presents conservative and surgical treatments, areas of specialization such as spine care or sports medicine, and your private services.
Self-pay and IGeL services, in particular, benefit from well-thought-out presentation: Anyone offering shock wave therapy, acupuncture, or modern pain management should explain these services clearly and objectively—in accordance with the German Law on the Advertising of Medicines.
Add to that the technical fundamentals: fast loading times, a clean page structure, GDPR-compliant forms, an integrable online appointment scheduling system, and targeted local search engine optimization for “orthopedist + your city.” This ensures your practice is found exactly where your patients are searching.
In the field of venous medicine, too, self-pay options and clear processes are key: see my web design for phlebologists and vein specialists.
Scope of Services
Everything Your Website Needs
Structured Service Pages
For each area of treatment—spine, joints, sports medicine, conservative and surgical therapy—a separate, search engine-optimized page is created. This way, patients can find exactly what they’re looking for, and Google matches your practice to the right search queries.
HWG-compliant IGeL services
Your self-pay services will be featured in their own, clearly organized section. The descriptions explain the benefits and procedures in a factual manner that complies with pharmaceutical advertising regulations—convincing for patients, reassuring for you.
Online Appointment Scheduling & Inquiry Forms
Upon request, I can integrate your practice software or booking system. GDPR-compliant forms route inquiries to your team in a structured manner—which significantly reduces the workload on the switchboard.
Team & Practice Overview
A confidence-building introduction to the doctors and staff, highlighting their qualifications and areas of expertise. In orthopedics in particular, trust in professional competence is crucial when choosing a practice.
Local SEO & Google Business Profile
I’ll tailor your website to target relevant keywords related to “orthopedist” along with your region and area of specialization, and—if you’d like—I’ll optimize your Google Business Profile so that patients in your area can find you when they search.
And many other features available upon request
Today, we can meet almost any website need based on your specific needs and requirements. Just ask us.
The Path
4 Steps to Creating Your Orthopedic Website
1. Analysis of practice, areas of focus, and IGeL. During our initial consultation, we’ll discuss your range of treatments: conservative and surgical orthopedics, spinal therapy, sports medicine, osteoarthritis, pain management, as well as your IGeL services such as shockwave therapy, ACP/PRP, or acupuncture. Which patient groups would you like to target—athletes, seniors, or self-pay patients? This clarity will determine the structure and tone of your communication.
2. A Concept Balancing Expertise and Accessibility. You will receive an initial web design concept with sample pages for services, the team, and the appointment section. Orthopedic websites must convey professional expertise while remaining accessible to concerned patients. First partial invoice upon approval.
3. Implementation using WordPress & Elementor Pro. Based on this concept, we’ll create service pages covering all your practice’s areas of focus, an HWG-compliant IGeL section, a team introduction, FAQs, directions, and—if desired—an online appointment booking system integrated with your practice software. HWG-compliant text and GDPR standards are a given. Training is available upon request.
4. SEO, Security & Launch. Before going live: backup system, hacking protection, page speed, and HWG/GDPR compliance. Local SEO targeting “orthopedist” plus your region and specialty—such as “sports medicine” or “spinal therapy”—will be implemented, and old URLs will be redirected. Google Business Profile upon request. Maintenance on an hourly basis.
The Investment
How much does an orthopedic website cost?
Transparency from the start: You can choose between a clearly calculated fixed price and flexible billing based on actual work performed. The package includes concept, design, and implementation using WordPress & Elementor Pro—with no hidden costs and no off-the-shelf website builder. Upon request, I can collaborate with an SEO specialist and an SEO copywriter.
Not sure which package is right for you? During a free initial consultation, we’ll find the right solution for you—including a binding, fixed-price quote.
| Service | Price (net) |
|---|---|
| Practice website featuring multiple areas of treatment | starting at €3,900 |
| Comprehensive website with online appointment scheduling & in-depth SEO | starting at €4,995 |
| Billing by the hour | €100/hour |
What My Clients Say
Get in touch
Frequently Asked Questions About Web Design for Orthopedists & Orthopedic Practices
How much does a website for an orthopedic practice cost?
A professionally designed practice website starts at €3,900 (net). For more comprehensive websites featuring multiple treatment specialties, an IGeL section, online appointment booking, and in-depth SEO optimization, the fixed price starts at €4,995 (net). Alternatively, billing by the hour is available.
As an orthopedic surgeon, do I even need a new website?
If your current website isn't optimized for smartphones, loads slowly, or doesn't clearly list your IGeL services, you're losing patients. Today, a modern practice website is often the first point of contact—even before the first phone call.
How long does it take to build a website for an orthopedic practice?
On average 4 to 8 weeks. How quickly the process goes depends primarily on the scope of your key focus areas and how quickly content such as team and service descriptions is made available—from concept development through implementation to launch.
Can patients securely submit findings or images in advance?
Yes, via an encrypted form with file upload that stores the data on your own server or with a provider under a data processing agreement. This saves time for second opinions and initial contacts. Health data is subject to special requirements – consent is obtained before submission, and the legal review is handled by your data protection officer.
Can you present the IGeL and out-of-pocket services of an orthopedic practice in a legally compliant way?
Yes. For orthopaedic self-pay services such as shockwave therapy, acupuncture or hyaluronic acid injections, I describe the procedure, indication, time required and price factually and note that health insurance does not cover them. Statements about efficacy remain restrained, because the German Medicinal Advertising Act prohibits promises of success and patient reports about treatment outcomes. The final assessment is made by your chamber or your lawyer.
How do you make sure a website for an orthopedic practice complies with the law?
I adhere to the requirements of the German Law on the Advertising of Medicinal Products (HWG) and the GDPR—particularly when it comes to IGeL content, before-and-after images, and patient data. This results in a website that is both compelling and legally compliant. Your attorney will provide legally binding advice; I implement these guidelines to the best of my knowledge and in accordance with established practice.
