A practice website that handles sensitive topics with discretion, clearly highlights your areas of expertise in men's and women's health, and makes it easy to schedule an appointment.
For urology practices, having their own website is now the first point of contact with new patients. Anyone looking for an appointment—whether for a preventive checkup, a specific symptom, or an andrological question—first Googles “urologist” plus their city and often decides who to call based on the website alone.
As a web designer and WordPress freelancer, I develop websites for urology practices that convey professional expertise while remaining discreet and accessible—built using Elementor Pro. The focus is on a clearly structured range of services that presents preventive care, men’s health, and your areas of expertise in an easy-to-understand way, giving patients the confidence to schedule an appointment.
Especially when it comes to sensitive topics and those driven by out-of-pocket payments, the right presentation is key: Anyone offering preventive care, andrology, or specialized diagnostics should explain these services objectively, discreetly, and in compliance with the German Law on the Advertising of Medicines—in a way that is convincing to patients and safe for you.
Add to that the technical fundamentals: fast loading times, a clean page structure, GDPR-compliant forms for sensitive patient data, an integrable online appointment scheduling system, and targeted local search engine optimization for “urologist + your city.” This ensures your practice is found exactly where your patients are searching.
A separate, search engine-optimized page is created for each specialty—preventive care, andrology, kidney stones, urological oncology, and pediatric urology. Patients can find the information they need right away, and Google matches your practice to the relevant search queries.
Your self-pay and men's health services are featured in a separate, fact-based section. The text explains the benefits and procedures discreetly and in compliance with the HWG—providing information without coming across as sensationalist.
Upon request, I can integrate a booking system or your practice software. GDPR-compliant forms allow for discreet written communication and forward inquiries to your team in a structured manner.
A confidence-building introduction to the doctors and staff, highlighting their board certifications and areas of specialization. When it comes to sensitive issues, personal trust is often the deciding factor in choosing a practice.
I’ll tailor your website to target relevant search terms related to “urologist” along with your region and area of specialization, and—if you’d like—I’ll optimize your Google Business Profile so that patients in your area can find you when they search.
Today, almost any website requirement can be met based on your needs and requirements. Just ask.
1. Analysis of practices, areas of focus, and target audiences. During our initial consultation, we’ll clarify your range of services: preventive care, andrology and men’s health, kidney stones, urological oncology, and pediatric urology. Which patient groups would you like to target—preventive care patients, self-pay patients in the area of men’s health, or young families? This clarity will determine the tone and structure of the content.
2. An approach that combines discretion and clarity. You will receive an initial web design concept with sample pages for services, the team, and the appointment section. Urology websites must convey expertise while also helping to reduce hesitation when it comes to sensitive topics. First partial invoice upon approval.
3. Implementation using WordPress & Elementor Pro. Based on this concept, we’ll create service pages covering all your practice’s areas of focus, a discreet self-pay section, a team introduction, FAQs, directions, and—if desired—a discreet online appointment booking system integrated with your practice software. HWG-compliant content and GDPR standards are a given. Training is available upon request.
4. SEO, Security & Launch. Before going live: backup system, hacking protection, page speed, and HWG/GDPR compliance. Local SEO targeting “urologist” plus your region and specialty—such as “andrology” or “men’s health”—will be implemented, and old URLs will be redirected. Google Business Profile upon request. Maintenance on an hourly basis.
| Service | Price (net) |
|---|---|
| Practice website with multiple treatment areas | from €3.000 |
| Comprehensive website with online booking & in-depth SEO | from €4.995 |
| Billing by the hour | €100/hr |
A professionally designed practice website starts at €3,000 net. For more comprehensive websites featuring multiple service areas, online appointment booking, and in-depth SEO optimization, the fixed price starts at €5,000 net. Alternatively, billing by the hour is possible.
Through a calm, matter-of-fact design without sensational images or promotional language. Sensitive topics are explained clearly and respectfully—this helps patients feel taken seriously and makes it easier for them to reach out.
Depending on the scope and availability of your content, it typically takes about 3 to 6 weeks—from concept development through implementation to launch.
Yes. Using WordPress and Elementor Pro, you can update the text, team information, and news yourself. If you’d like, I can provide training, or I can handle the updates for you on an hourly basis.
Yes. I will design this section so that the benefits and process are clear without violating the German Law on the Advertising of Medicines (HWG). If necessary, I will consult with you regarding any sensitive wording.
I adhere to the requirements of the German Law on the Advertising of Medicines (HWG) and the GDPR—especially when it comes to content for self-paying patients and patient data. This results in a website that is both compelling and legally sound. Your attorney can provide legally binding advice; I implement these guidelines to the best of my knowledge and in accordance with established practice.
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