A practice website that builds trust, attracts patients, and clearly presents your private and out-of-pocket services—even before the first call comes in.
For dermatologists, their own website is now the first point of contact with new patients. Anyone looking for an appointment—whether for skin cancer screening, an allergy evaluation, or a cosmetic procedure—first Googles “dermatologist” plus their city and often decides who to call based on the website alone.
As a web designer and WordPress freelancer, I develop websites for dermatology practices that convey professionalism while remaining accessible—built using Elementor Pro. The focus is on a clearly structured range of services that clearly outlines general dermatology, allergology, as well as aesthetic and self-pay services.
Private and out-of-pocket services, in particular, benefit from well-thought-out presentation: Anyone offering wrinkle treatments, laser therapy, or mole screening should explain these services clearly and objectively—in accordance with the German Law on the Advertising of Medicines.
Add to that the technical fundamentals: fast loading times, a clean page structure, GDPR-compliant forms for sensitive patient data, an integrable online appointment scheduling system, and targeted local search engine optimization for “dermatologist + your city”—in collaboration with specialists such as SEO Freundlich, if desired. This ensures your practice is found exactly where your patients are searching.
A modern, trustworthy design that presents your practice as professional and inviting—created with Elementor Pro based on your brand identity.
Whether it's general dermatology, aesthetic medicine, or allergology: Your areas of expertise are clearly presented so that patients can immediately find what they're looking for.
Integration of popular appointment scheduling systems (e.g., Doctolib or Jameda), seamlessly incorporated into the design—to reduce the volume of phone calls and increase the number of booked appointments.
Secure contact and inquiry forms that meet the particularly high standards for patient data in the medical field.
So that you can be found for “Dermatologist + Your City” on a technically fast, well-structured platform.
Today, almost any website requirement can be met based on your needs and requirements. Just ask.
1. Analysis of practice, IGeL & patient mix. During our initial consultation, we’ll clarify your range of services: statutory health insurance services, aesthetic dermatology, allergology, skin cancer screening, laser therapy, IGeL services. Which patient groups are your focus — self-payers, allergy patients, pediatric dermatology? We’ll discuss which differentiation you want to highlight over other dermatologists in your region.
2. A concept between statutory practice and private practice. You’ll receive an initial web design concept with sample pages — homepage, a services page (e.g., aesthetics or allergy), and the appointment area. Dermatology websites must combine two worlds: medical seriousness and aesthetic quality. The design accounts for this. First partial invoice upon approval.
3. Implementation using WordPress & Elementor Pro. Based on the concept, we’ll create service pages for all treatment areas, team, practice philosophy, FAQs and — if desired — online appointment booking as well as pre-appointment anamnesis forms. HWG-compliant texts are reviewed, especially for IGeL and aesthetic services. Self-maintenance training upon request.
4. SEO, Security & Launch. Before go-live: backups, hacking protection, page speed, and HWG/GDPR compliance. Local SEO on “Hautarzt Berlin” plus district and specialization will be implemented, and old URLs will be redirected. A Google Business Profile will be set up on request. Maintenance, new services, or campaign pages run on an hourly basis.
| Service | Price (net) |
|---|---|
| Practice website with medical & aesthetic services | from €3.000 |
| Comprehensive website with online booking & in-depth SEO | from €4.995 |
| Billing by the hour | €100/hr |
A professionally designed practice website starts at €3,000 net. For more comprehensive websites featuring multiple service areas, appointment scheduling, and in-depth SEO optimization, the fixed price starts at €5,000 net. Alternatively, billing by the hour is possible.
Medical practices are subject to the German Law on the Advertising of Medicines (HWG) and the Code of Medical Ethics. I deliberately phrase the content in a factual manner and without any impermissible advertising claims, ensuring that your website complies with professional regulations.
Yes. Popular scheduling systems can be integrated and customized using custom CSS so that they blend seamlessly into your website.
Depending on the scope and availability of your content, you can expect the process to take about 4 to 8 weeks from the initial consultation to the launch.
Yes. Services covered by health insurance, individual health services (IGeL), and cosmetic services paid for out-of-pocket can be clearly and transparently distinguished from one another, so that patients know immediately what to expect.
Yes. Upon request, we can provide you with a brief introduction to WordPress so that you can update text, office hours, or news on your own. I am still available to make any major adjustments.
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