Custom-made pieces available upon request and an online store for accessories—high-quality designer furniture showcased to its best advantage.
Luxury furniture sells on the basis of emotion and trust. If you craft custom pieces while also offering ready-made designer furniture and accessories, you need a website that brings both together in a calm, high-quality way—instead of letting your work get lost in a cluttered, run-of-the-mill online store. As a web designer based in Berlin, I create exactly these kinds of websites: with generous product displays, clear user navigation, and technology that keeps the site fast even with many large images.
The core of the system is the clear separation of two pathways: custom-made items are handled through a visible inquiry funnel with a form, while ready-made items and accessories are sold directly through a WordPress and WooCommerce store—in full compliance with German law. The site is built using Elementor for flexibility, so you can update content and products yourself later on.
To ensure that your designer furniture is actually found, solid search engine optimization is essential: technically sound, fast, and optimized for the right keywords. That’s how a beautiful website becomes one that generates inquiries and sales.
Are you planning a new website for your furniture manufacturer, or would you like to modernize an existing store? Contact me—during a free initial consultation, we’ll discuss what your website should look like.
Customer: Louis Castello – Designer Furniture from Berlin
A clean structure, elegant typography, and striking product imagery that highlights your craftsmanship—all created with Elementor Pro based on your corporate design.
A clear, straightforward path from idea to inquiry—with a form and clear user guidance—so that leads turn into actual orders.
A well-organized shop for accessories and ready-to-wear items—compliant with German regulations and featuring a seamless checkout process.
Optimized loading times despite large furniture images—important for user experience, conversion, and Google rankings.
Technical and content optimization for greater organic reach—so that your designer furniture can be found.
Today, almost any website requirement can be met based on your needs and requirements. Just ask.
1. Analysis of product line, custom manufacturing, and target audience. To start, we’ll clarify which pieces are sold through the online store and which are custom-made, how the showroom and workshop are integrated, and which target audience you’re addressing—from private customers to commercial clients.
2. Concept & Design. You will receive one to three sample pages of your future website as a basis for discussion—with a focus on high-quality product presentation and a clear separation between the online store and the contact form. The remaining pages will be created only after you give your approval.
3. Implementation. I’m building the WooCommerce store for accessories and handmade items, the inquiry funnel for custom orders, and the presentation of the workshop, showroom, and team—all responsive and, upon request, with training on how to manage the site independently.
4. SEO, Security & Launch. Before going live: backup system, hacking protection, page speed optimization (important when there are many large images), and a legally compliant store foundation. Local SEO targeting “designer furniture/furniture manufacturer + city” will be implemented strategically, and old URLs will be redirected.
The cost depends on whether you primarily need a lead generation funnel for custom orders or a full-fledged online store for accessories and ready-made items. As a general guide:
| Service | Price (net) |
|---|---|
| Website with an inquiry funnel for custom-made products | Starting at 3.000 € |
| Website with a WooCommerce online store | starting at € 7.500 |
| Billing by the hour | 100 €/hour |
Yes—that's the key point here: Custom furniture is handled through a request form, while ready-made pieces and accessories are sold through a WooCommerce store. The two are clearly separated, with no detours.
Yes. I familiarize myself with existing WooCommerce stores, optimize them, or migrate older websites to a fast, clean WordPress platform.
Through image optimization (WebP), caching, and a streamlined structure—all of which are important for search rankings, user experience, and search queries.
Yes, depending on your needs—from simply getting in touch to scheduling an in-person consultation.
Yes. WooCommerce and WordPress are set up so that you can customize products and content yourself—with an introductory session if you'd like.
Depending on the scope of the online store and the custom-made product offerings, you can expect it to take about 4 to 8 weeks from the initial consultation to the launch.
You are currently viewing placeholder contentVimeo. To access the actual content, click the button below. Please note that this will result in data being shared with third parties.
More informationYou are currently viewing placeholder contentYouTube. To access the actual content, click the button below. Please note that this will result in data being shared with third parties.
More informationYou must upload thereCAPTCHA content to submit the form. Please note that this involves sharing data with third parties.
More information
