A website or landing page that turns prospects into qualified leads—technically sound, highly effective at driving conversions, and tailored to your campaigns.
For solar companies and photovoltaic providers, their own website is the key to attracting customers. Anyone considering a solar system first looks for information online—and often decides based on a company’s website which provider to entrust with such a significant investment. If the site looks outdated or confusing, the prospective customer will quickly turn to a competitor.
As a web designer and WordPress freelancer, I develop websites and landing pages for companies in the solar, photovoltaic, and renewable energy sectors that combine technical precision, credibility, and performance. Especially in the solar industry, where a lot of marketing relies on paid ad campaigns, two things are crucial: a site that convinces visitors and leads to inquiries—and a technical foundation that makes the success of these campaigns measurable.
A real-world example is the landing page for Enerix Leipzig, a regional provider of solar power systems. The goal was to create a clearly structured, compelling web design that clearly communicates the benefits of their photovoltaic offerings and is optimally aligned with advertising campaigns. The site was built using WordPress and Elementor Pro, supplemented by a data protection-compliant tracking integration with Google Tag Manager and Borlabs Cookie for precise analysis of campaign performance.
Added to this are the technical fundamentals that determine visibility and conversion today: fast loading times, a clean page structure, GDPR-compliant forms, and—if desired—targeted search engine optimization. This turns your website into a reliable tool that tangibly supports your sales efforts.
Customer: Enerix Leipzig, Solar System Provider
A clean, modern, and confidence-inspiring design that effectively communicates the benefits of your solar power offerings—created with Elementor Pro based on your corporate identity.
Structured content and targeted calls to action that turn visitors into qualified leads—perfectly tailored for ad campaigns.
Integration of Google Tag Manager and Meta Pixel via Borlabs Cookie in compliance with data protection regulations, so you can accurately track and analyze the performance of your campaigns.
Fast loading times as the foundation for good conversion rates and better rankings—implemented with technical precision.
So that you can be found for search queries like “solar system + your region” and not just gain visibility through paid ads.
Today, almost any website requirement can be met based on your needs and requirements. Just ask.
1. Analysis of the business model and target audiences. During our initial consultation, we’ll discuss the range of services we offer: residential solar systems, commercial solar systems, energy storage solutions, wallboxes, maintenance, and repairs. Which customers are your target audience—homeowners, farmers, or small and medium-sized businesses? What is your service area? This clarity is the foundation for a website design that specifically attracts qualified inquiries.
2. A concept rooted in the energy industry. You will receive an initial web design concept with sample pages—the home page, a services page (e.g., solar panel system for your home), and the consultation request funnel. The design conveys professional expertise without getting bogged down in technical specifications: modern and innovative, results-oriented, with clear cost-benefit arguments. First partial invoice upon approval.
3. Implementation using WordPress & Elementor Pro. Based on this concept, we will create all service pages, showcase projects with before-and-after images and kWp data, a consultation request funnel, FAQs on KfW subsidies, and guidance on optimizing self-consumption. If desired: PV calculator, subsidy advisor, or appointment scheduling. GDPR-compliant forms and training available upon request.
4. SEO, Security & Launch. Before Go-Live: Backups, Hacking Protection, Page Speed, and GDPR. Local SEO for “Photovoltaics Berlin,” “Solar System Brandenburg,” and related search terms will be implemented, and old URLs will be redirected. Google Business Profile and—if desired—Google Ads setup. You can handle maintenance and add new reference projects yourself, or I can take care of it on an hourly basis.
| Service | Price (net) |
|---|---|
| Homepage with Services & Contact Form | Starting at € 2.490 |
| Larger website with multiple sections | starting at 3.000 € |
| Comprehensive website with in-depth SEO | starting at 4.995 € |
| Billing by the hour | 100 €/hour |
A simple, professionally designed website starts at €3,400 net. For more complex projects involving tracking integration, performance optimization, and technical SEO, the fixed price starts at 5,000 € net. Alternatively, I charge by the hour (80 €/hour net for web design).
Yes. A dedicated landing page focused on a specific offer typically achieves significantly better conversion rates than the standard homepage because it guides visitors directly to the inquiry form without any distractions.
Yes. I integrate Google Tag Manager and Meta Pixel via Borlabs Cookie’s consent management system, ensuring that data collection is GDPR-compliant and consent-based. I cannot accept any liability for the legal assessment.
A focused landing page can often be developed in 2 to 4 weeks. For more extensive websites with multiple subpages, expect it to take about 4 to 8 weeks from the initial consultation to launch.
Yes. Interactive elements such as yield simulations, payback calculators, or subsidy overviews can be embedded as external tools or implemented as structured inquiry forms—and provide prospective customers with immediate, concrete, and tangible benefits.
I ensure that all essential requirements are met: a complete legal notice in accordance with Section 5 of the German Telemedia Act (TMG), a GDPR-compliant privacy policy, a cookie notice or consent banner if required, the integration of external services (Google Fonts, Maps, Analytics) in compliance with data protection regulations, and secure contact forms. For personalized legal advice, I recommend consulting a specialized attorney—I’ll reliably handle the technical implementation.
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