A practice website that clearly explains your range of treatments, clearly presents IGeL and out-of-pocket services, and makes it easier for patients to book appointments.
For orthopedic practices, having their own website is now the first point of contact with new patients. Anyone looking for an appointment for back, joint, or sports-related issues will first Google “orthopedist” plus their city and often decide who to call based on the website alone.
As a web designer and WordPress freelancer, I develop websites for orthopedic practices that convey professional expertise while remaining accessible—built using Elementor Pro. The focus is on a clearly structured range of services that clearly presents conservative and surgical treatments, areas of specialization such as spine care or sports medicine, and your private services.
Self-pay and IGeL services, in particular, benefit from well-thought-out presentation: Anyone offering shock wave therapy, acupuncture, or modern pain management should explain these services clearly and objectively—in accordance with the German Law on the Advertising of Medicines.
Add to that the technical fundamentals: fast loading times, a clean page structure, GDPR-compliant forms, an integrable online appointment scheduling system, and targeted local search engine optimization for “orthopedist + your city.” This ensures your practice is found exactly where your patients are searching.
You can find examples of work I've created in collaboration with clients here.
For each area of treatment—spine, joints, sports medicine, conservative and surgical therapy—a separate, search engine-optimized page is created. This way, patients can find exactly what they’re looking for, and Google matches your practice to the right search queries.
Your self-pay services will be featured in their own, clearly organized section. The descriptions explain the benefits and procedures in a factual manner that complies with pharmaceutical advertising regulations—convincing for patients, reassuring for you.
Upon request, I can integrate your practice software or booking system. GDPR-compliant forms route inquiries to your team in a structured manner—which significantly reduces the workload on the switchboard.
A confidence-building introduction to the doctors and staff, highlighting their qualifications and areas of expertise. In orthopedics in particular, trust in professional competence is crucial when choosing a practice.
I’ll tailor your website to target relevant keywords related to “orthopedist” along with your region and area of specialization, and—if you’d like—I’ll optimize your Google Business Profile so that patients in your area can find you when they search.
Today, almost any website requirement can be met based on your needs and requirements. Just ask.
1. Analysis of practice, areas of focus, and IGeL. During our initial consultation, we’ll discuss your range of treatments: conservative and surgical orthopedics, spinal therapy, sports medicine, osteoarthritis, pain management, as well as your IGeL services such as shockwave therapy, ACP/PRP, or acupuncture. Which patient groups would you like to target—athletes, seniors, or self-pay patients? This clarity will determine the structure and tone of your communication.
2. A Concept Balancing Expertise and Accessibility. You will receive an initial web design concept with sample pages for services, the team, and the schedule. Orthopedic websites must convey professional expertise while remaining accessible to concerned patients. First partial invoice upon approval.
3. Implementation using WordPress & Elementor Pro. Based on this concept, we’ll create service pages covering all your practice’s areas of focus, an HWG-compliant IGeL section, a team introduction, FAQs, directions, and—if desired—an online appointment booking system integrated with your practice software. HWG-compliant text and GDPR standards are a given. Training is available upon request.
4. SEO, Security & Launch. Before Go-Live: Backup system, hacking protection, page speed, and HWG/GDPR compliance. Local SEO targeting “orthopedist” plus your region and specialty—such as “sports medicine” or “spinal therapy”—will be implemented, and old URLs will be redirected. Google Business Profile available upon request. Maintenance on an hourly basis.
| Service | Price (net) |
|---|---|
| Practice website with multiple treatment areas | from €3.900 |
| Comprehensive website with online booking & in-depth SEO | from €4.995 |
| Billing by the hour | €100/hr |
A professionally designed practice website starts at €3,000 net. For more comprehensive websites featuring multiple service areas, online appointment booking, and in-depth SEO optimization, the fixed price starts at €5,000 net. Alternatively, billing by the hour is possible.
If your current website isn't optimized for smartphones, loads slowly, or doesn't clearly list your IGeL services, you're losing patients. Today, a modern practice website is often the first point of contact—even before the first phone call.
Depending on the scope and availability of your content, it typically takes about 3 to 6 weeks—from concept development through implementation to launch.
Yes. Using WordPress and Elementor Pro, you can update the text, team information, and news yourself. If you’d like, I can provide training, or I can handle the updates for you on an hourly basis.
Yes. I design the IGeL section in such a way that the benefits and procedures are clearly explained without violating the German Law on the Advertising of Medicines (HWG). If necessary, I will consult with you regarding any potentially controversial wording.
I adhere to the requirements of the German Law on the Advertising of Medicinal Products (HWG) and the GDPR—particularly when it comes to IGeL content, before-and-after images, and patient data. This results in a website that is both compelling and legally compliant. Your attorney will provide legally binding advice; I implement these guidelines to the best of my knowledge and in accordance with established practice.
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