Kerstin JA3 months ago
Klare Kommunikation, hohe Empathie und eine tolle Unterstützung bei Fragen und Unwissenheit. Ich kann seine Arbeit absolut empfehlen und bin sehr zufrieden mit dem Ergebnis meiner Webseite. Danke!
Web Design for Tradespeople
Websites for master craftsmen, restorers, and artisans—that showcase your work exactly as it is.
The Benefits
Why Many Small Businesses Remain Invisible Online—and What That Costs
Finally visible online—right where customers are searching
Recommendations work—until they don't. Anyone searching today for “Restorer Berlin” or “Carpenter Prenzlauer Berg” won't find your business. Yet customers decide who to call in a matter of seconds.
A design that truly showcases your craftsmanship
Template-based websites look generic. No template can convey the care your workshop puts into its work, the quality of your materials, and decades of craftsmanship—that requires a custom design.
New Orders—Even When You're in the Workshop
Without a clear call to action, a contact form, and a well-maintained gallery, visitors will simply drift away. Your website should be working around the clock to attract new projects—even when you’re in the workshop.
Your Project
Implementation of the WordPress Web Design
For restorers, carpenters, sculptors, and other craft businesses, having their own website is more than just a business card these days—it’s the most important tool for attracting new business, second only to word-of-mouth recommendations. Anyone who can’t be found by searching for “Restorer Berlin,” “Carpenter Friedrichshain,” or “Gilder Mitte” will lose business to companies with a stronger online presence—regardless of the quality of their craftsmanship.
As a web designer and WordPress freelancer, I develop websites for small businesses that credibly convey quality, character, and expertise—built with Elementor Pro. The focus is on a design that showcases your work: a professional portfolio gallery, a clear overview of your services, before-and-after images, and an easy way to get in touch.
This is complemented by the technical foundations: fast loading times, mobile optimization, GDPR-compliant forms, and targeted search engine optimization for profession- and location-specific search queries—in collaboration with specialists such as SEO Freundlich, if desired. This way, customers will find your business exactly when they’re looking for a tradesperson like you.
For businesses in the renewable energy sector: my web design for photovoltaic and solar companies.
Scope of Services
Everything Your Website Needs
And many other features available upon request
Today, we can meet almost any website need based on your specific needs and requirements. Just ask us.
The Path
4 Steps to Creating Your Tradesman Website
1. Analysis of Your Workshop and Target Audience. During a relaxed introductory conversation—which we’d be happy to hold at your workshop, studio, or via video call—we’ll take a look at your craft together. Which clients are you looking to reach: private clients, architects, museums, or insurance companies? What types of work and materials do you specialize in? We’ll review your existing visual materials together and plan where they need to be supplemented.
2. A concept with an artisanal character. You’ll receive an initial web design concept featuring one to three sample pages—the home page, a services or testimonials page, and the contact section. The tone, color scheme, and typography will be tailored to your craft: conservators need a different look than carpenters or gilders. Once you’re satisfied, I’ll build on that foundation. The first partial invoice will be issued at the end of this phase.
3. Implementation using WordPress & Elementor Pro. I’ll develop your portfolio gallery, before-and-after images, material descriptions, and all other pages. Contact information will be integrated in compliance with the GDPR, and images will be optimized. If you’d like, I can show you how to add new projects yourself—so your website grows with every completed project.
4. Local SEO & Live Launch. Finally, I’ll set up backups, security, page speed optimization, and GDPR compliance. Local SEO for “Restaurator Berlin,” “Carpenter Berlin,” or your area of specialization ensures that you’ll be found exactly when customers in your region are searching. Redirects for old URLs prevent ranking losses. For future adjustments or new listings, you can hire me on an hourly basis.
The Investment
How much does a website for a tradesperson cost?
Transparency from the start: You can choose between a clearly calculated fixed price and flexible billing based on actual work performed. The package includes concept, design, and implementation using WordPress & Elementor Pro—with no hidden costs and no off-the-shelf website builder. Upon request, I can collaborate with an SEO specialist and an SEO copywriter.
Not sure which package is right for you? During a free initial consultation, we’ll find the right solution for you—including a binding, fixed-price quote.
| Service | Price (net) |
|---|---|
| Strategic Landing Page (Services & Contact) | starting at €2,490 |
| Website featuring client testimonials and multiple trades | starting at €3,900 |
| Comprehensive website with in-depth SEO | starting at €4,995 |
| Billing by the hour | €100/hour |
What My Clients Say
Get in touch
Frequently Asked Questions About Web Design for Tradespeople
How much does a WordPress website cost for my small business?
A professional website for restorers, carpenters, or other craft businesses starts at €2,490 (net). Depending on the scope, gallery, and SEO package, I’ll provide a fixed quote—with no hidden costs.
How long does it take to create?
On average 4 to 8 weeks. We start with a meeting so I can get to know your business and your target audience—then we build the site, proofread it, and launch it.
Will customers find my business on Google through the website?
That is the goal, and it takes two things: a dedicated page for each service and catchment area instead of a single overview page, and a well-maintained Google Business Profile with the same name, address and phone details. Nobody can guarantee rankings – but without this foundation a trade business is practically invisible in local searches.
I hardly have any photos of my work. What should I do now?
Good photos are the most important thing for a tradesman's website. I can recommend photographers from my network who specialize in commercial and trade photography—or we can start with what we have and expand gradually.
Do you also work with small, independent businesses?
You're welcome. My core target audience consists of independent restorers and master workshops with 1–5 employees. Short lines of communication, personal collaboration, and a result that meets your needs.
Do you also serve businesses outside of Berlin?
Yes. Most of our collaboration takes place remotely—via video calls, email, and screen sharing. In-person meetings can easily be arranged in Berlin and Brandenburg.
