Klare Kommunikation, hohe Empathie und eine tolle Unterstützung bei Fragen und Unwissenheit. Ich kann seine Arbeit absolut empfehlen und bin sehr zufrieden mit dem Ergebnis meiner Webseite. Danke!
Web Design for Orthodontists
A practice website that builds trust, appeals to children and adults alike, and makes scheduling appointments easy.
The Benefits
The Benefits of a Professional Orthodontic Website

Building Trust with Parents and Patients
Parents are looking for an orthodontist they can trust for their child. A professional, friendly website conveys competence and empathy—and determines whether the family will call or look elsewhere.

Clearly Outline Services for Children and Adults
Fixed braces, aligners, treatment for temporomandibular joint (TMJ) disorders—orthodontics covers a wide range of topics and often requires explanation. A well-organized services page provides parents and adults with the answers they need before they call.

Present the practice and team in a friendly way
The atmosphere is especially important for children and teens. A website that presents the team and the office in an inviting way helps put people at ease—and makes children and parents curious rather than nervous.
Your Project
Implementation of the WordPress Web Design
For orthodontists, their own website is a crucial first point of contact—especially for parents looking for the right practice for their child. People who Google “orthodontist” plus a city name often make a decision within seconds: If the practice looks professional and inviting, they’ll schedule an appointment. If it looks outdated, they’ll keep searching.
As a web designer and WordPress freelancer, I develop websites for orthodontic practices that combine professional credibility with a friendly, accessible design—built using Elementor Pro. Services for children, teens, and adults are clearly separated, and an FAQ section answers the most common questions upfront.
A real-world example is the website for Dr. med. habil. Paul Stüber’s orthodontic practice in Königs Wusterhausen. The result is a clear, user-friendly website with well-organized service pages, integrated Google Maps, and an FAQ section for patients’ most common questions.
Add to that the technical fundamentals: fast loading times, a clean page structure, GDPR-compliant forms, and targeted local search engine optimization —in collaboration with specialists like SEO Freundlich, if desired. This ensures your practice is found exactly where parents and patients are looking.
My web design for dental labs offers a glimpse into the dental technology side of treatment.
Scope of Services
Everything Your Website Needs
Friendly, Clean Web Design for Medical Practices
A design that combines professionalism and friendliness—appealing to children, yet trustworthy for parents and adults. Built with WordPress and Elementor Pro.
Services & Treatments: A Structured Overview
Fixed braces, aligners, temporomandibular joint, billing—all services clearly explained, broken down by children/teens and adults.
Online Appointment Scheduling & Contact Information
Appointment systems are seamlessly integrated—parents and patients can book directly online, with Google Maps integration and clear directions included.
FAQ Section for Common Patient Questions
How long does orthodontic treatment take? Are there alternatives to braces? A well-organized FAQ section answers the most important questions and takes some of the pressure off the practice team.
Local SEO for Orthodontists
So that people can find you when searching for “orthodontist + your city”—quickly and efficiently, using your Google Business Profile and optimized location pages.
And many other features available upon request
Today, we can meet almost any website need based on your specific needs and requirements. Just ask us.
The Path
4 Steps to Creating a Website for Orthodontists
1. Analysis of the practice, range of treatments, and patients. During our initial consultation, we’ll discuss your areas of focus in orthodontics: fixed braces, aligner therapy, treatment for children and adults, TMD, or functional diagnostics. Which patient groups would you like to target—parents, young adults, or self-pay patients for aligners? We’ll discuss your practice philosophy and what sets you apart from other orthodontists in your region.
2. A concept that balances competence and warmth. You’ll receive an initial web design concept with sample pages showcasing your services, your team, and the appointment scheduling process. Orthodontic websites require a delicate balance: they need to be professionally credible for adults, yet friendly and unobtrusive for children and teens. The first partial invoice will be issued upon your approval.
3. Implementation using WordPress & Elementor Pro. Based on the concept, we’ll create service pages (clearly separated for children and adults), a team profile, an FAQ section, directions with a map, and—if desired—an online appointment booking system integrated with your practice software. HWG-compliant text and GDPR standards are, of course, included. Self-management training is available upon request.
4. SEO, Security & Launch. Before Go-Live: Backup system, hacking protection, page speed optimization, and HWG compliance. Local SEO targeting “Orthodontist Berlin” plus your district will be implemented strategically, and old URLs will be redirected. If needed, I’ll set up your Google Business Profile. Maintenance and updates are billed on an hourly basis or included in a maintenance package.
The Investment
How much does an orthodontic website cost?
| Service | Price (net) |
|---|---|
| Practice Website for Children & Adults | from €3,900 |
| Comprehensive website with online appointment scheduling & in-depth SEO | starting at €4,995 |
| Billing by the hour | €100/hour |
What My Clients Say
Ich bin Kieferorthopäde und Herr Roloff hat als Webdesigner für meine Praxis eine Website in Wordpress erstellt. Mit dem Ergebnis bin ich super glücklich und möchte mich vor allem für die tolle Betreuung bedanken! Als weitgehend Unwissender hat Herr Roloff mich sehr geduldig durch alle Fragen gelotst und mir damit eine große Sorge abgenommen. Klare Empfehlung von meiner Seite für diesen Freelancer!
Herr Roloff ist ein super sympathischer Webdesign Freelancer und hat die Webseite meiner Arztpraxis richtig schick gemacht! Ich empfehle ihn sehr gerne und werde mich auch selber ganz sicher wieder bei ihm melden.
Herr Roloff hat meine Homepage völlig neu gestaltet und dabei eine wirklich mehr als zufriedenstellende Arbeit geleistet. Dabei ging er sehr kompetent und freundlich auf meine Wünsche und Bedürfnisse ein; ich kann ihn uneingeschränkt weiterempfehlen.
Ole Roloff (auftritt.pro) hat mir bei zahlreichen, auch umfangreichen Projekten im Bereich Wordpress und Webdesign schnell und unkompliziert geholfen. Er ist stets erreichbar zu allen Fragen und bringt eine Menge Erfahrung plus Motivation mit.
Ole Roloff hat mir super geholfen mit dem Redesign meiner Webseite. Dabei wurde die WordPress-Seite mit Elementor neu aufgebaut, die Inhalte neu strukturiert, und zu einem schnelleren Host migriert. Besonders gut hat mir gefallen, wie er seine Dienstleistung auf meine spezifischen Wünsche und Rahmenbedingungen zugeschnitten hat. Die Zusammenarbeit war besonders angenehm und produktiv. Vielen Dank!
Unkomplizierte, professionelle und hervorragende Zusammenarbeit! Ole Roloff hat unsere Wünsche in den Bereichen Webseitengestaltung, WordPress und SEO perfekt umgesetzt. Absolut empfehlenswert! Wir freuen uns auf weitere gemeinsame Projekte.
Ole Roloff überzeugt als freiberuflicher WordPress-Webdesigner und SEO-Consultant in Berlin. Mit seiner langjährigen Agenturerfahrung liefert er hochwertiges, responsives Webdesign auf Basis von WordPress – nutzerfreundlich, schnell und suchmaschinenorientiert. Die Optimierung erfolgt transparent und messbar, sodass sich Rankings und organischer Traffic spürbar verbessern. Seine Kommunikation ist zuverlässig, der Projektfortschritt klar nachvollziehbar und Termine werden zuverlässig eingehalten. Eine klare Empfehlung für jedes Unternehmen, das Wert auf ästhetisches Design plus effektive SEO legt.
Danke Ole für die wunderbare Website, die Du für uns entworfen hast! Auch deine weitere Unterstützung bei Schwierigkeiten ist uns immer eine große Hilfe. Sehr zuverlässige und vertrauensvolle Zusammenarbeit. Du bist etwas Besonderes - weiter so!!
Super professionell und sehr gute Beratung in allen Themen wie SEO, Wordpress etc. Immer wieder und sehr zu empfehlen!
Get in touch
Frequently Asked Questions About Web Design for Orthodontists
How much does a website for an orthodontic practice cost?
A professional practice website starts at €3,900 (net). For more comprehensive websites featuring multiple service areas, appointment scheduling, FAQs, and SEO optimization, prices start at €4,995 (net). Alternatively, hourly rates are available.
Can I report benefits for children and adults separately?
Yes. Treatments for children, adolescents, and adults can be clearly distinguished—so both parents and adult patients can immediately find the information that is relevant to them.
How long does it take to build a website for an orthodontic practice?
On average 4 to 8 weeks. In an orthodontic practice, two things determine the schedule: addressing parents and adult patients separately, and the number of treatment methods that get their own page. Practice photos should be planned early.
How do you make sure a website for an orthodontic practice complies with the law?
I reliably handle the technical side: a complete legal notice under Section 5 DDG, a GDPR-compliant privacy policy, a consent banner and the privacy-compliant integration of scheduling systems and maps. Professionally, the limits of the German Medicinal Advertising Act apply: no promises of success, particular caution with before-and-after images and when addressing children and adolescents. Legally binding information is provided by your dental chamber or your lawyer.
Can an online appointment system be integrated into a website for an orthodontic practice?
Yes. Popular scheduling systems can be integrated and seamlessly incorporated into your practice's design using custom CSS—resulting in fewer phone calls and more appointments booked online. If appointments should be booked directly on the website, I set up a booking plugin at a fixed price.
How do I present treatment methods such as aligners in an understandable way?
With a dedicated page per method that explains the procedure step by step, states the treatment duration and answers the question of costs and insurance coverage. I leave out comparative statements about manufacturers because they are sensitive under professional rules. Photos of your own treatments are possible but are subject to the German Medicinal Advertising Act's rules on before-and-after images.