A practice website that clearly outlines your wide range of ENT services, clearly presents IGeL and self-pay services, and makes it easy to book appointments.
For ENT practices, having their own website is now the first point of contact with new patients. Anyone looking for an appointment because of ear, nose, or throat problems will first Google “ENT doctor” plus their city and often decide who to call based on the website alone.
As a web designer and WordPress freelancer, I develop websites for ENT practices that convey professional expertise and clearly present a wide range of services—built using Elementor Pro. The focus is on a clear structure that organizes hearing diagnostics, allergology, sleep medicine, and your other areas of expertise in an easy-to-understand way.
Self-pay and IGeL services, in particular, benefit from well-thought-out presentation: Anyone offering advanced hearing diagnostics, sleep screening, or tinnitus counseling should explain these services clearly and objectively—in accordance with the German Law on the Advertising of Medicines.
Add to that the technical fundamentals: fast loading times, a clean page structure, GDPR-compliant forms, an integrable online appointment scheduling system, and targeted local search engine optimization for “ENT doctor + your city.” This ensures your practice is found exactly where your patients are searching.
A separate, search engine-optimized page is created for each specialty—ears and hearing, nose and allergies, throat and voice, and sleep medicine. This way, patients can find exactly what they’re looking for, and Google matches your practice to the right search queries.
Your self-pay services will be featured in their own, clearly organized section. The descriptions explain the benefits and procedures in a factual manner that complies with pharmaceutical advertising regulations—convincing for patients, reassuring for you.
Upon request, I can integrate a booking system or your practice software. GDPR-compliant forms route inquiries to your team in a structured manner and significantly reduce the workload on the switchboard.
A confidence-building introduction to the doctors and team, highlighting their board certifications and areas of expertise. Given the broad scope of otolaryngology, this helps patients identify the right specialist.
I’ll tailor your website to target relevant keywords related to “ENT doctor” along with your region and area of expertise, and—if you’d like—I’ll optimize your Google Business Profile so that patients in your area can find you when they search.
Today, almost any website requirement can be met based on your needs and requirements. Just ask.
1. Analysis of practice, areas of focus, and IGeL. In our initial consultation, we’ll clarify the range of services you offer: hearing diagnostics, allergology, sleep medicine, speech and language therapy, tinnitus treatment, and your IGeL services. Which patient groups would you like to target—allergy patients, those interested in sleep medicine, or parents with children? This clarity will determine the structure and layout.
2. A concept that balances expertise and a broad perspective. You will receive an initial web design concept with sample pages for services, the team, and the schedule. ENT websites must clearly organize a wide range of information while also being technically sound. First partial invoice upon approval.
3. Implementation using WordPress & Elementor Pro. Based on the concept, we’ll create service pages for all areas, an HWG-compliant IGeL section, a team introduction, FAQs, directions, and—if desired—online appointment booking integrated with your practice software. HWG-compliant text and GDPR standards are a given. Training is available upon request.
4. SEO, Security & Launch. Before Go-Live: Backup system, hacking protection, page speed, and HWG/GDPR compliance. Local SEO will be implemented for “ENT doctor” plus your region and specialty—such as “sleep medicine” or “allergy medicine”—and old URLs will be redirected. A Google Business Profile will be set up upon request. Maintenance will be provided on an hourly basis.
| Service | Price (net) |
|---|---|
| Practice website with multiple ENT areas | from €3.000 |
| Comprehensive website with online booking & in-depth SEO | from €4.995 |
| Billing by the hour | €100/hr |
A professionally designed practice website starts at €3,000 net. For more comprehensive websites featuring multiple service areas, online appointment booking, and in-depth SEO optimization, the fixed price starts at €5,000 net. Alternatively, billing by the hour is possible.
I organize otolaryngology into clear subject areas—ears, nose, throat, and sleep medicine—each with its own page. This way, patients can quickly find what they’re looking for, and Google will match your practice to the right search queries.
Depending on the scope and availability of your content, it typically takes about 3 to 6 weeks—from concept development through implementation to launch.
Yes. Using WordPress and Elementor Pro, you can update the text, team information, and news yourself. If you’d like, I can provide training, or I can handle the updates for you on an hourly basis.
Yes. I design the IGeL section in such a way that the benefits and procedures are clearly explained without violating the German Law on the Advertising of Medicines (HWG). If necessary, I will consult with you regarding any potentially controversial wording.
I adhere to the requirements of the German Law on the Advertising of Medicines (HWG) and the GDPR—especially when it comes to IGeL texts and patient data. This results in a website that is both compelling and legally sound. Your attorney can provide legally binding advice; I implement these guidelines to the best of my knowledge and in accordance with established practice.
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