Klare Kommunikation, hohe Empathie und eine tolle Unterstützung bei Fragen und Unwissenheit. Ich kann seine Arbeit absolut empfehlen und bin sehr zufrieden mit dem Ergebnis meiner Webseite. Danke!
Web Design for Pharmacies
Your pharmacy is the go-to place in the neighborhood—and your website should be the go-to place online. With e-prescription information, pre-order options, and an overview of delivery services, it becomes your digital front desk: fast, trustworthy, and easy to maintain.
The Benefits
A website that brings customers into the pharmacy

Mail-order pharmacies are eroding sales
Major online retailers advertise discounts and the convenience of their apps. Your strengths—personalized advice, same-day delivery, and on-site compounding—go unnoticed online unless your website highlights them. A professional online presence makes it clear why your local pharmacy is the better choice.

The e-prescription raises questions
Many customers don’t know how to redeem their e-prescriptions at your pharmacy—whether via eGK, an app, or a printout. If you don’t explain this clearly on your website, you’ll lose these very prescriptions to mail-order pharmacies. An easy-to-understand e-prescription page with a pre-order option will bring them to you.

Hours of operation, emergency services, staff—hard to find
People who are looking for an emergency pharmacy in the evening or want to know if their preferred pharmacy is open on Saturdays make their decision in a matter of seconds. Outdated or hard-to-find information erodes trust. Clearly structured pages with up-to-date hours, staff information, and services make it easy for your customers.
Your Project
Implementation of the WordPress Web Design
Whether it’s an e-prescription, emergency services, or a question about a specific service—customers today look for their pharmacy online first. Those with outdated information or no website at all are leaving prescriptions and regular customers to the major mail-order pharmacies.
As a web designer and WordPress freelancer, I develop websites for pharmacies using Elementor Pro. My focus is on creating a design that builds trust, an easy-to-use e-prescription and pre-order process, and clearly structured services—from compounding to medication analysis.
On top of that, there’s what really matters in day-to-day pharmacy operations: up-to-date opening hours and emergency service information that you can update yourself in just a few minutes, delivery service details for your service area, and authentic insights into your team and pharmacy that set your pharmacy apart from anonymous online competitors.
I provide the technical foundation: fast loading times, a secure, GDPR-compliant platform, and targeted local search engine optimization for “pharmacy + your neighborhood.” This ensures your pharmacy is found exactly where your customers are searching. Do you run a medical practice instead of a pharmacy? Then take a look at my web design services for dentists and medical practices.
Scope of Services
Everything Your Website Needs
Trustworthy Pharmacy Web Design
A friendly, professional design that showcases your pharmacy just as customers know it: knowledgeable and approachable. Featuring real photos of your team and the pharmacy itself instead of generic stock images—on all devices, from smartphones to desktops.
Focus on E-Prescriptions & Pre-Orders
An easy-to-understand e-prescription page explains all the redemption options to your customers—eGK, app, or printout. It also includes information on pre-ordering and delivery services, ensuring that prescriptions are delivered to you instead of the shipping provider. Integration with your ordering app is available upon request.
Features & Services Clearly Presented
From prescription and compression therapy to medication reviews, vaccinations, and pharmaceutical services: Every service has its place—clearly explained and organized so that customers can immediately find what they need.
Informative texts—written in a legally sound manner
Working with an SEO copywriter, we create clear and understandable content about your offerings, team, and services—while staying within the limits of advertising regulations for medical products. Our approach is factual and informative rather than sensationalist, ensuring your website remains professional and credible.
Page Speed, Local SEO & Technical SEO
Fast loading times, clean design, and local search engine optimization for “Pharmacy + Your Neighborhood”: This ensures your pharmacy appears at the top of search results when customers in the area search—including a Google Business Profile with up-to-date hours of operation.
And many other features available upon request
Today, we can meet almost any website need based on your specific needs and requirements. Just ask us.
The Path
4 Steps to Creating Your Pharmacy Website
1. Getting to Know You & Analysis: We’ll discuss your pharmacy, your services, and your goals—from increasing the number of advance orders to boosting your visibility in the neighborhood. You’ll receive a clear, fixed-price quote.
2. Concept & Design: I design a website that builds trust—with a clear structure for services, e-prescriptions, and delivery services, as well as authentic insights into the team and the pharmacy.
3. Implementation & Content: Implementation in WordPress using Elementor Pro, integration of your ordering solution, and search engine optimized content created in collaboration with an SEO specialist and an SEO copywriter.
4. Launch & Support: After testing on all devices, your website goes live. If you’d like, I can handle maintenance, updates, and local search engine optimization afterward.
The Investment
How much does a website for a pharmacy cost?
The cost depends primarily on the scope of the project—whether a focused pharmacy website featuring services and e-prescription information is sufficient, or whether a more comprehensive site with pre-order functionality, branch pages, and detailed local SEO is desired. As a guide:
| Service | Price (net) |
|---|---|
| Pharmacy Website with Services & E-Prescription Information | from €3,900 |
| Comprehensive website with pre-order options and store pages | starting at €4,995 |
| Billing by the hour | €100/hour |
What My Clients Say
Ich bin Kieferorthopäde und Herr Roloff hat als Webdesigner für meine Praxis eine Website in Wordpress erstellt. Mit dem Ergebnis bin ich super glücklich und möchte mich vor allem für die tolle Betreuung bedanken! Als weitgehend Unwissender hat Herr Roloff mich sehr geduldig durch alle Fragen gelotst und mir damit eine große Sorge abgenommen. Klare Empfehlung von meiner Seite für diesen Freelancer!
Herr Roloff ist ein super sympathischer Webdesign Freelancer und hat die Webseite meiner Arztpraxis richtig schick gemacht! Ich empfehle ihn sehr gerne und werde mich auch selber ganz sicher wieder bei ihm melden.
Herr Roloff hat meine Homepage völlig neu gestaltet und dabei eine wirklich mehr als zufriedenstellende Arbeit geleistet. Dabei ging er sehr kompetent und freundlich auf meine Wünsche und Bedürfnisse ein; ich kann ihn uneingeschränkt weiterempfehlen.
Ole Roloff (auftritt.pro) hat mir bei zahlreichen, auch umfangreichen Projekten im Bereich Wordpress und Webdesign schnell und unkompliziert geholfen. Er ist stets erreichbar zu allen Fragen und bringt eine Menge Erfahrung plus Motivation mit.
Ole Roloff hat mir super geholfen mit dem Redesign meiner Webseite. Dabei wurde die WordPress-Seite mit Elementor neu aufgebaut, die Inhalte neu strukturiert, und zu einem schnelleren Host migriert. Besonders gut hat mir gefallen, wie er seine Dienstleistung auf meine spezifischen Wünsche und Rahmenbedingungen zugeschnitten hat. Die Zusammenarbeit war besonders angenehm und produktiv. Vielen Dank!
Unkomplizierte, professionelle und hervorragende Zusammenarbeit! Ole Roloff hat unsere Wünsche in den Bereichen Webseitengestaltung, WordPress und SEO perfekt umgesetzt. Absolut empfehlenswert! Wir freuen uns auf weitere gemeinsame Projekte.
Ole Roloff überzeugt als freiberuflicher WordPress-Webdesigner und SEO-Consultant in Berlin. Mit seiner langjährigen Agenturerfahrung liefert er hochwertiges, responsives Webdesign auf Basis von WordPress – nutzerfreundlich, schnell und suchmaschinenorientiert. Die Optimierung erfolgt transparent und messbar, sodass sich Rankings und organischer Traffic spürbar verbessern. Seine Kommunikation ist zuverlässig, der Projektfortschritt klar nachvollziehbar und Termine werden zuverlässig eingehalten. Eine klare Empfehlung für jedes Unternehmen, das Wert auf ästhetisches Design plus effektive SEO legt.
Danke Ole für die wunderbare Website, die Du für uns entworfen hast! Auch deine weitere Unterstützung bei Schwierigkeiten ist uns immer eine große Hilfe. Sehr zuverlässige und vertrauensvolle Zusammenarbeit. Du bist etwas Besonderes - weiter so!!
Super professionell und sehr gute Beratung in allen Themen wie SEO, Wordpress etc. Immer wieder und sehr zu empfehlen!
Get in touch
Frequently Asked Questions About Web Design for Pharmacies
How much does a website for a pharmacy cost?
A compact pharmacy website featuring services, the team, and e-prescription information starts at around €3,900. A more comprehensive website with pre-order functionality, multiple branch pages, and detailed local SEO starts at €4,995. After a brief consultation, you’ll receive a binding, fixed-price quote.
Can customers place advance orders or fill their e-prescriptions through the website?
Yes. I’ll integrate your existing ordering solution—whether it’s a pharmacy app, an online store system, or a simple pre-order form. In addition, a dedicated e-prescription page explains all the ways to redeem prescriptions, so customers can specifically bring their prescriptions to you.
How long does it take to create a website for a pharmacy?
On average 4 to 8 weeks. For a pharmacy, two things mainly determine the pace: whether an advance-order or e-prescription connection is added, and whether several branches are presented with their own pages. The design itself, including the emergency-service and opening-hours logic, is usually the faster part.
How do I show emergency service hours and current opening times?
I also store your opening hours as structured data in the source code so that Google can display them directly in search results and on your map listing. Different holiday hours and a prominent emergency-service notice on the homepage can be switched on and off by you – without programming knowledge and, if you wish, after a short introduction.
Is the website worth it even for a single pharmacy that doesn't offer shipping?
This is exactly when your customers are searching locally—for emergency services, business hours, or a specific service like compression therapy. A website that’s easy to find, featuring information on delivery services and pre-orders, strengthens your connection to the neighborhood—all without having to run your own mail-order business.
What do you look for when ensuring that a pharmacy website is implemented in compliance with the law?
It is important to comply with the requirements of the German Law on the Advertising of Medicines (no impermissible claims of healing), include a complete legal notice with the regulatory authority and the Chamber of Pharmacists, GDPR-compliant forms—which are particularly sensitive when it comes to health data—and, if you ship products, a reference to your mail-order license along with the EU security logo. Your attorney or your state board of pharmacy can provide legally binding information; I implement these requirements to the best of my knowledge and in accordance with established practice.