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Web Design for Universities & Educational Institutions

A website that clearly organizes a wide range of information, remains easy to maintain internally, and visibly enhances your organization’s profile.

The Benefits

The Benefits of a Professional College Website

A well-considered information architecture for conveying content on university websites

Complex content clearly structured

Degree programs, research, events, applications—educational institutions have a lot of information to share. A well-designed information architecture guides students, faculty, and prospective students exactly where they want to go.

Websites for universities and education

Easy to maintain internally

With flexible templates based on ACF, your team can update content on its own—without any technical knowledge and without needing outside help for every change.

Webdesign

A performance that fits the image

Your website aligns aesthetically with your corporate design and reinforces the image of your organization—with a modern, professional, and accessible design.

Your Project

Implementation of the WordPress Web Design

For universities, academies, and educational institutions, having their own website is much more than just a business card: It is a central source of information for students, faculty, and applicants—and plays a key role in shaping how the institution is perceived by the outside world. Anyone interested in pursuing a degree or continuing education first looks for information online and often decides, based on the website, whether an institution is a good fit for them.

As a web designer and WordPress freelancer, I develop websites for educational institutions that clearly organize their diverse content while also being easy to maintain internally. At universities in particular, many people work on the content—which is why I build flexible templates using Advanced Custom Fields that the team can edit without any technical knowledge, while maintaining a consistent design.

A real-world example is the website of the Humanist University of Berlin, which I have been managing as a creative and technical partner since 2021. Working closely with the university team and the designer, we completely rebuilt the entire website using WordPress, Elementor Pro, and ACF—featuring a clear information architecture, accessible design, and integration with HubSpot for capturing inquiries.

Added to this are the foundations for long-term visibility and reliability: technical and content-based SEO optimization, fast loading times, compliance with data protection regulations, as well as hosting management and ongoing support. The result is a website that not only impresses at launch but also reliably grows with your business for years to come.

I also design educational programs outside the higher education sector: see my web design work for continuing education and e-learning agencies.

Web design for universities and educational institutions: Humanistische Hochschule Berlin
Web Design for Universities & Educational Institutions, always implemented in accordance with your specifications and requests

Customer: Humanistische Hochschule Berlin

Responsibilities: Concept and web design, administration, HubSpot integration, SEO, tracking, data protection, ongoing development & support

Publication: October 2024

Scope of Services

Everything Your Website Needs

The Path

4 Steps to Creating a Website for Colleges and Educational Institutions

1. Analysis of the institution, target groups, and committees. In our initial consultation, we’ll clarify the structure of your university or educational institution: prospective students, current students, faculty, administration, research partners, and alumni. Which degree programs or educational offerings are the focus? Which stakeholders does the website need to serve simultaneously? University websites are complex information architectures—this clarity is the foundation.

2. A concept with educational DNA. You will receive an initial web design concept with sample pages for the homepage, a degree program, and a research or subject area. University websites must be both professional and inviting, accessible in accordance with BITV and WCAG standards, and prepared to accommodate content in both English and German. The first partial invoice will be issued upon approval.

3. Implementation using WordPress & Elementor Pro. Based on this concept, we will develop program pages, research areas, a news section, a calendar of events, a directory of staff and faculty, application forms, and—if desired—multilingual support via WPML, as well as integration with campus management systems. I can provide training for your press office and academic departments.

4. SEO, Security & Launch. Before going live: Backups, hacking protection, page speed, accessibility (BITV/WCAG), and GDPR. Thematic SEO targeting degree program names and research areas will be implemented, and old URLs will be redirected. Then we’ll go live. Maintenance can be handled by your own teams or by me on an hourly basis.

The Investment

How much does a website for educational institutions cost?

Transparency from the start: You can choose between a clearly calculated fixed price and flexible billing based on actual work performed. The package includes concept, design, and implementation using WordPress & Elementor Pro—with no hidden costs and no off-the-shelf website builder. Upon request, I can collaborate with an SEO specialist and an SEO copywriter.

Service Price (net)
Website with degree programs and subject areas from €3,900
Comprehensive website with multiple sections & in-depth SEO starting at €4,995
Billing by the hour €100/hour
Not sure which package is right for you? During a free initial consultation, we’ll find the right solution for you—including a binding, fixed-price quote.

What My Clients Say

Kerstin JA3 months ago

Klare Kommunikation, hohe Empathie und eine tolle Unterstützung bei Fragen und Unwissenheit. Ich kann seine Arbeit absolut empfehlen und bin sehr zufrieden mit dem Ergebnis meiner Webseite. Danke!

Rainer Schmidt3 months ago

Ich bin Kieferorthopäde und Herr Roloff hat als Webdesigner für meine Praxis eine Website in Wordpress erstellt. Mit dem Ergebnis bin ich super glücklich und möchte mich vor allem für die tolle Betreuung bedanken! Als weitgehend Unwissender hat Herr Roloff mich sehr geduldig durch alle Fragen gelotst und mir damit eine große Sorge abgenommen. Klare Empfehlung von meiner Seite für diesen Freelancer!

Cornelia Reiter4 months ago

Herr Roloff ist ein super sympathischer Webdesign Freelancer und hat die Webseite meiner Arztpraxis richtig schick gemacht! Ich empfehle ihn sehr gerne und werde mich auch selber ganz sicher wieder bei ihm melden.

Roland Neumann7 months ago

Herr Roloff hat meine Homepage völlig neu gestaltet und dabei eine wirklich mehr als zufriedenstellende Arbeit geleistet. Dabei ging er sehr kompetent und freundlich auf meine Wünsche und Bedürfnisse ein; ich kann ihn uneingeschränkt weiterempfehlen.

C A9 months ago

Ole Roloff (auftritt.pro) hat mir bei zahlreichen, auch umfangreichen Projekten im Bereich Wordpress und Webdesign schnell und unkompliziert geholfen. Er ist stets erreichbar zu allen Fragen und bringt eine Menge Erfahrung plus Motivation mit.

Christian Ridder11 months ago

Ole Roloff hat mir super geholfen mit dem Redesign meiner Webseite. Dabei wurde die WordPress-Seite mit Elementor neu aufgebaut, die Inhalte neu strukturiert, und zu einem schnelleren Host migriert. Besonders gut hat mir gefallen, wie er seine Dienstleistung auf meine spezifischen Wünsche und Rahmenbedingungen zugeschnitten hat. Die Zusammenarbeit war besonders angenehm und produktiv. Vielen Dank!

HVD Bundesverband11 months ago

Unkomplizierte, professionelle und hervorragende Zusammenarbeit! Ole Roloff hat unsere Wünsche in den Bereichen Webseitengestaltung, WordPress und SEO perfekt umgesetzt. Absolut empfehlenswert! Wir freuen uns auf weitere gemeinsame Projekte.

verticalSOLUTION GmbH11 months ago

Ole Roloff überzeugt als freiberuflicher WordPress-Webdesigner und SEO-Consultant in Berlin. Mit seiner langjährigen Agenturerfahrung liefert er hochwertiges, responsives Webdesign auf Basis von WordPress – nutzerfreundlich, schnell und suchmaschinenorientiert. Die Optimierung erfolgt transparent und messbar, sodass sich Rankings und organischer Traffic spürbar verbessern. Seine Kommunikation ist zuverlässig, der Projektfortschritt klar nachvollziehbar und Termine werden zuverlässig eingehalten. Eine klare Empfehlung für jedes Unternehmen, das Wert auf ästhetisches Design plus effektive SEO legt.

Peter Hufschmidt11 months ago

Danke Ole für die wunderbare Website, die Du für uns entworfen hast! Auch deine weitere Unterstützung bei Schwierigkeiten ist uns immer eine große Hilfe. Sehr zuverlässige und vertrauensvolle Zusammenarbeit. Du bist etwas Besonderes - weiter so!!

Julia Kroß1 year ago

Super professionell und sehr gute Beratung in allen Themen wie SEO, Wordpress etc. Immer wieder und sehr zu empfehlen!

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Frequently Asked Questions About Web Design for Universities & Educational Institutions

A simple, professionally designed website starts at €3,900 (net). For more comprehensive websites with custom page types, CRM integration, and in-depth SEO optimization, the fixed price starts at €4,995 (net). Alternatively, billing by the hour is available.

Yes, that is a key part of my work for educational institutions. With flexible ACF templates and an introduction to WordPress, your team can update text, events, and pages on their own.

I design websites to be accessible and follow the recognized principles of accessible design. A comprehensive, legally binding accessibility certification may require additional measures depending on the facility, which we can discuss on a case-by-case basis.

Yes. I have been working with many educational institutions for years—from hosting management and day-to-day administration to the ongoing development of their websites.

Yes. Degree programs, application deadlines, course outlines, and download sections can be clearly organized—with filter options by department or degree—so that prospective students can quickly find what they're looking for.

I reliably handle the technical side: a complete legal notice under Section 5 DDG, a GDPR-compliant privacy policy, a consent banner and the privacy-compliant integration of external services. For universities and publicly funded educational institutions, accessibility is the most important point: public bodies are subject to BITV 2.0, private providers to the German Accessibility Strengthening Act depending on their offering. I implement to WCAG 2.1 AA and document the status for your accessibility statement; the legal assessment of your case remains with your legal department.

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