Klare Kommunikation, hohe Empathie und eine tolle Unterstützung bei Fragen und Unwissenheit. Ich kann seine Arbeit absolut empfehlen und bin sehr zufrieden mit dem Ergebnis meiner Webseite. Danke!
Web Design for Universities & Educational Institutions
A website that clearly organizes a wide range of information, remains easy to maintain internally, and visibly enhances your organization’s profile.
The Benefits
The Benefits of a Professional College Website

Complex content clearly structured
Degree programs, research, events, applications—educational institutions have a lot of information to share. A well-designed information architecture guides students, faculty, and prospective students exactly where they want to go.

Easy to maintain internally
With flexible templates based on ACF, your team can update content on its own—without any technical knowledge and without needing outside help for every change.

A performance that fits the image
Your website aligns aesthetically with your corporate design and reinforces the image of your organization—with a modern, professional, and accessible design.
Your Project
Implementation of the WordPress Web Design
For universities, academies, and educational institutions, having their own website is much more than just a business card: It is a central source of information for students, faculty, and applicants—and plays a key role in shaping how the institution is perceived by the outside world. Anyone interested in pursuing a degree or continuing education first looks for information online and often decides, based on the website, whether an institution is a good fit for them.
As a web designer and WordPress freelancer, I develop websites for educational institutions that clearly organize their diverse content while also being easy to maintain internally. At universities in particular, many people work on the content—which is why I build flexible templates using Advanced Custom Fields that the team can edit without any technical knowledge, while maintaining a consistent design.
A real-world example is the website of the Humanist University of Berlin, which I have been managing as a creative and technical partner since 2021. Working closely with the university team and the designer, we completely rebuilt the entire website using WordPress, Elementor Pro, and ACF—featuring a clear information architecture, accessible design, and integration with HubSpot for capturing inquiries.
Added to this are the foundations for long-term visibility and reliability: technical and content-based SEO optimization, fast loading times, compliance with data protection regulations, as well as hosting management and ongoing support. The result is a website that not only impresses at launch but also reliably grows with your business for years to come.
I also design educational programs outside the higher education sector: see my web design work for continuing education and e-learning agencies.
Customer: Humanistische Hochschule Berlin
Publication: October 2024
Scope of Services
Everything Your Website Needs
Web Design for Educational Institutions
Clear information architecture, accessible design, and a modern look that aligns with your corporate identity—all powered by Elementor Pro.
Flexible Templates with ACF
Customizable page types that your team can manage on its own without any technical knowledge—while maintaining a consistent design.
SEO Strategy & Technical Optimization
Keyword analysis, a well-thought-out URL structure, clean metadata, and fast loading times form the foundation for long-term visibility.
CRM integration (e.g., HubSpot)
Integration of your contact and inquiry forms into existing CRM processes so that inquiries are recorded in a structured manner.
Training & Ongoing Support
Hosting management, WordPress administration, support, and ongoing development—a reliable partner even after launch.
And many other features available upon request
Today, we can meet almost any website need based on your specific needs and requirements. Just ask us.
The Path
4 Steps to Creating a Website for Colleges and Educational Institutions
1. Analysis of the institution, target groups, and committees. In our initial consultation, we’ll clarify the structure of your university or educational institution: prospective students, current students, faculty, administration, research partners, and alumni. Which degree programs or educational offerings are the focus? Which stakeholders does the website need to serve simultaneously? University websites are complex information architectures—this clarity is the foundation.
2. A concept with educational DNA. You will receive an initial web design concept with sample pages for the homepage, a degree program, and a research or subject area. University websites must be both professional and inviting, accessible in accordance with BITV and WCAG standards, and prepared to accommodate content in both English and German. The first partial invoice will be issued upon approval.
3. Implementation using WordPress & Elementor Pro. Based on this concept, we will develop program pages, research areas, a news section, a calendar of events, a directory of staff and faculty, application forms, and—if desired—multilingual support via WPML, as well as integration with campus management systems. I can provide training for your press office and academic departments.
4. SEO, Security & Launch. Before going live: Backups, hacking protection, page speed, accessibility (BITV/WCAG), and GDPR. Thematic SEO targeting degree program names and research areas will be implemented, and old URLs will be redirected. Then we’ll go live. Maintenance can be handled by your own teams or by me on an hourly basis.
The Investment
How much does a website for educational institutions cost?
| Service | Price (net) |
|---|---|
| Website with degree programs and subject areas | from €3,900 |
| Comprehensive website with multiple sections & in-depth SEO | starting at €4,995 |
| Billing by the hour | €100/hour |
What My Clients Say
Ich bin Kieferorthopäde und Herr Roloff hat als Webdesigner für meine Praxis eine Website in Wordpress erstellt. Mit dem Ergebnis bin ich super glücklich und möchte mich vor allem für die tolle Betreuung bedanken! Als weitgehend Unwissender hat Herr Roloff mich sehr geduldig durch alle Fragen gelotst und mir damit eine große Sorge abgenommen. Klare Empfehlung von meiner Seite für diesen Freelancer!
Herr Roloff ist ein super sympathischer Webdesign Freelancer und hat die Webseite meiner Arztpraxis richtig schick gemacht! Ich empfehle ihn sehr gerne und werde mich auch selber ganz sicher wieder bei ihm melden.
Herr Roloff hat meine Homepage völlig neu gestaltet und dabei eine wirklich mehr als zufriedenstellende Arbeit geleistet. Dabei ging er sehr kompetent und freundlich auf meine Wünsche und Bedürfnisse ein; ich kann ihn uneingeschränkt weiterempfehlen.
Ole Roloff (auftritt.pro) hat mir bei zahlreichen, auch umfangreichen Projekten im Bereich Wordpress und Webdesign schnell und unkompliziert geholfen. Er ist stets erreichbar zu allen Fragen und bringt eine Menge Erfahrung plus Motivation mit.
Ole Roloff hat mir super geholfen mit dem Redesign meiner Webseite. Dabei wurde die WordPress-Seite mit Elementor neu aufgebaut, die Inhalte neu strukturiert, und zu einem schnelleren Host migriert. Besonders gut hat mir gefallen, wie er seine Dienstleistung auf meine spezifischen Wünsche und Rahmenbedingungen zugeschnitten hat. Die Zusammenarbeit war besonders angenehm und produktiv. Vielen Dank!
Unkomplizierte, professionelle und hervorragende Zusammenarbeit! Ole Roloff hat unsere Wünsche in den Bereichen Webseitengestaltung, WordPress und SEO perfekt umgesetzt. Absolut empfehlenswert! Wir freuen uns auf weitere gemeinsame Projekte.
Ole Roloff überzeugt als freiberuflicher WordPress-Webdesigner und SEO-Consultant in Berlin. Mit seiner langjährigen Agenturerfahrung liefert er hochwertiges, responsives Webdesign auf Basis von WordPress – nutzerfreundlich, schnell und suchmaschinenorientiert. Die Optimierung erfolgt transparent und messbar, sodass sich Rankings und organischer Traffic spürbar verbessern. Seine Kommunikation ist zuverlässig, der Projektfortschritt klar nachvollziehbar und Termine werden zuverlässig eingehalten. Eine klare Empfehlung für jedes Unternehmen, das Wert auf ästhetisches Design plus effektive SEO legt.
Danke Ole für die wunderbare Website, die Du für uns entworfen hast! Auch deine weitere Unterstützung bei Schwierigkeiten ist uns immer eine große Hilfe. Sehr zuverlässige und vertrauensvolle Zusammenarbeit. Du bist etwas Besonderes - weiter so!!
Super professionell und sehr gute Beratung in allen Themen wie SEO, Wordpress etc. Immer wieder und sehr zu empfehlen!
Get in touch
Frequently Asked Questions About Web Design for Universities & Educational Institutions
How much does a website for a college or educational institution cost?
A simple, professionally designed website starts at €3,900 (net). For more comprehensive websites with custom page types, CRM integration, and in-depth SEO optimization, the fixed price starts at €4,995 (net). Alternatively, billing by the hour is available.
Can our team manage the content on its own?
Yes, that is a key part of my work for educational institutions. With flexible ACF templates and an introduction to WordPress, your team can update text, events, and pages on their own.
Do you pay attention to accessibility?
I design websites to be accessible and follow the recognized principles of accessible design. A comprehensive, legally binding accessibility certification may require additional measures depending on the facility, which we can discuss on a case-by-case basis.
Do you also offer long-term care?
Yes. I have been working with many educational institutions for years—from hosting management and day-to-day administration to the ongoing development of their websites.
Can program information, application deadlines, and downloads be presented in a structured way?
Yes. Degree programs, application deadlines, course outlines, and download sections can be clearly organized—with filter options by department or degree—so that prospective students can quickly find what they're looking for.
How do you make sure a website for a university complies with the law?
I reliably handle the technical side: a complete legal notice under Section 5 DDG, a GDPR-compliant privacy policy, a consent banner and the privacy-compliant integration of external services. For universities and publicly funded educational institutions, accessibility is the most important point: public bodies are subject to BITV 2.0, private providers to the German Accessibility Strengthening Act depending on their offering. I implement to WCAG 2.1 AA and document the status for your accessibility statement; the legal assessment of your case remains with your legal department.