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Web Design for Serviced Apartments

A brand website that guides prospective guests to the right accommodations—with a seamlessly integrated booking process, available in multiple languages, and scalable across multiple locations.

The Benefits

The Benefits of a Professional Website for Serviced Apartments

High-Quality Web Design for Real Estate Agents, Real Estate Companies, and Serviced Apartments

A brand that comes to life digitally

High-quality temporary housing thrives on trust and atmosphere. A well-thought-out design that aligns with your brand conveys a sense of quality and reliability to your guests even online.

Nahtlos integrierte Booking Journey im Webdesign für Serviced Apartments

A booking process that really works

External booking systems often feel like a foreign element. A booking journey seamlessly integrated into the design, featuring pre-selection filters, guides prospective guests smoothly to the right accommodation—without disrupting the design flow.

Web design for serviced apartments: multilingual setup for international websites

Scalable internationally and across locations

If you have multiple locations and international guests, you need a system that can scale with your business. Multilingual support and a scalable structure ensure that new locations and languages can be easily added.

Your Project

Implementation of the WordPress Web Design

For providers of serviced apartments, co-living concepts, and temporary housing, their own website is their main showcase—and also their most important booking tool. Guests looking for temporary accommodations research amenities, locations, and availability online and often decide based on their first impression whether a brand meets their needs. If the website seems cluttered or the booking process is cumbersome, potential guests will leave.

As a web designer and WordPress freelancer, I develop websites for serviced apartment brands and real estate projects that seamlessly combine design, functionality, and user experience. The booking process plays a central role in this: External booking systems can be customized to match the corporate design through custom CSS development, ensuring they blend seamlessly into the website—rather than appearing as a foreign module. Complemented by interactive pre-booking filters, prospective guests are guided directly to the apartments that best suit their needs.

A real-world example is the website for HAVENS LIVING, a brand specializing in high-end temporary housing. Over the course of several years, the site was continuously refined in close collaboration with the team and as part of the brand development process—including a customized external booking journey, interactive pre-selection filters, web design, multilingual support with WPML, Zendesk integration, and GDPR-compliant cookie management.

The result is a scalable, high-performance web system for multiple locations that brings the brand value to life digitally while meeting the highest technical standards. In addition, the website features a well-thought-out SEO strategy and ongoing technical support to ensure it remains reliable and visible over the long term.

It’s just a short step from the apartment brand to the hotel industry: My web design for hotels and boutique hotels showcases a similar approach, featuring rooms, a spa, and direct booking.

Web design for serviced apartments: HAVENS LIVING example
Web Design for Serviced Apartments, always implemented in accordance with your specifications and requests

Customer: HAVENS LIVING, Serviced Apartments

Responsibilities: Web design, integration of an external booking journey, complex CSS development, SEO, tracking, data privacy, ongoing development & support

Publication: August 2025

Scope of Services

Everything Your Website Needs

The Path

4 Steps to Creating a Website for Serviced Apartments

1. Analysis of the concept, location, and guest segment. In our initial consultation, we’ll clarify your serviced apartment concept: a single boutique property or an apartment portfolio; short- or long-term stays; and locations and their advantages (location, transportation links, amenities). Who are your guests—business travelers, workation travelers, relocation guests, or long-stay families? Which booking platforms do you want to continue using, and where can you build up direct bookings as a supplement? This clarity shapes the entire web design.

2. A concept that blends hotel and residential living. You will receive an initial web design concept with sample pages for the homepage, apartment detail page, and booking process. Serviced apartment websites require a distinctive tone: hotel-like reliability, but with a homey atmosphere. The design has a high-quality, international feel and can be multilingual (German/English) upon request. First partial invoice will be issued upon approval.

3. Implementation using WordPress & Elementor Pro. Based on this concept, we create apartment listings with filters (location, size, length of stay), detail pages with photo galleries and amenities, a service overview, booking requests or direct booking options, and long-stay rates. If desired: channel manager integration, multilingual support via WPML, and a corporate login for business customers. GDPR-compliant and with training available upon request.

4. SEO, Security & Launch. Before the go-live: backups, hacking protection, page speed, and GDPR. SEO for “Serviced Apartments Berlin” plus location and length of stay—such as “Temporary Apartments Berlin” and “Long Stay Mitte”—will be implemented, and old URLs will be redirected. Structured data for accommodation snippets. You can manage updates, new apartments, or seasonal promotions yourself, or I can take care of them for you.

The Investment

How much does a serviced apartment website cost?

Transparency from the start: You can choose between a clearly calculated fixed price and flexible billing based on actual work performed. The package includes concept, design, and implementation using WordPress & Elementor Pro—with no hidden costs and no off-the-shelf website builder. Upon request, I can collaborate with an SEO specialist and an SEO copywriter.

Service Price (net)
Landing page with booking request from €2,490
Website featuring multiple apartments & a booking system starting at €3,900
Comprehensive website with in-depth SEO starting at €4,995
Billing by the hour €100/hour
Not sure which package is right for you? During a free initial consultation, we’ll find the right solution for you—including a binding, fixed-price quote.

What My Clients Say

Kerstin JA3 months ago

Klare Kommunikation, hohe Empathie und eine tolle Unterstützung bei Fragen und Unwissenheit. Ich kann seine Arbeit absolut empfehlen und bin sehr zufrieden mit dem Ergebnis meiner Webseite. Danke!

Rainer Schmidt3 months ago

Ich bin Kieferorthopäde und Herr Roloff hat als Webdesigner für meine Praxis eine Website in Wordpress erstellt. Mit dem Ergebnis bin ich super glücklich und möchte mich vor allem für die tolle Betreuung bedanken! Als weitgehend Unwissender hat Herr Roloff mich sehr geduldig durch alle Fragen gelotst und mir damit eine große Sorge abgenommen. Klare Empfehlung von meiner Seite für diesen Freelancer!

Cornelia Reiter4 months ago

Herr Roloff ist ein super sympathischer Webdesign Freelancer und hat die Webseite meiner Arztpraxis richtig schick gemacht! Ich empfehle ihn sehr gerne und werde mich auch selber ganz sicher wieder bei ihm melden.

Roland Neumann7 months ago

Herr Roloff hat meine Homepage völlig neu gestaltet und dabei eine wirklich mehr als zufriedenstellende Arbeit geleistet. Dabei ging er sehr kompetent und freundlich auf meine Wünsche und Bedürfnisse ein; ich kann ihn uneingeschränkt weiterempfehlen.

C A9 months ago

Ole Roloff (auftritt.pro) hat mir bei zahlreichen, auch umfangreichen Projekten im Bereich Wordpress und Webdesign schnell und unkompliziert geholfen. Er ist stets erreichbar zu allen Fragen und bringt eine Menge Erfahrung plus Motivation mit.

Christian Ridder11 months ago

Ole Roloff hat mir super geholfen mit dem Redesign meiner Webseite. Dabei wurde die WordPress-Seite mit Elementor neu aufgebaut, die Inhalte neu strukturiert, und zu einem schnelleren Host migriert. Besonders gut hat mir gefallen, wie er seine Dienstleistung auf meine spezifischen Wünsche und Rahmenbedingungen zugeschnitten hat. Die Zusammenarbeit war besonders angenehm und produktiv. Vielen Dank!

HVD Bundesverband11 months ago

Unkomplizierte, professionelle und hervorragende Zusammenarbeit! Ole Roloff hat unsere Wünsche in den Bereichen Webseitengestaltung, WordPress und SEO perfekt umgesetzt. Absolut empfehlenswert! Wir freuen uns auf weitere gemeinsame Projekte.

verticalSOLUTION GmbH11 months ago

Ole Roloff überzeugt als freiberuflicher WordPress-Webdesigner und SEO-Consultant in Berlin. Mit seiner langjährigen Agenturerfahrung liefert er hochwertiges, responsives Webdesign auf Basis von WordPress – nutzerfreundlich, schnell und suchmaschinenorientiert. Die Optimierung erfolgt transparent und messbar, sodass sich Rankings und organischer Traffic spürbar verbessern. Seine Kommunikation ist zuverlässig, der Projektfortschritt klar nachvollziehbar und Termine werden zuverlässig eingehalten. Eine klare Empfehlung für jedes Unternehmen, das Wert auf ästhetisches Design plus effektive SEO legt.

Peter Hufschmidt11 months ago

Danke Ole für die wunderbare Website, die Du für uns entworfen hast! Auch deine weitere Unterstützung bei Schwierigkeiten ist uns immer eine große Hilfe. Sehr zuverlässige und vertrauensvolle Zusammenarbeit. Du bist etwas Besonderes - weiter so!!

Julia Kroß1 year ago

Super professionell und sehr gute Beratung in allen Themen wie SEO, Wordpress etc. Immer wieder und sehr zu empfehlen!

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Frequently Asked Questions About Web Design for Serviced Apartments

A simple, professionally designed website starts at €3,900 (net). Projects involving custom booking system integration, multilingual support, filter logic, and technical SEO are more extensive and start at €4,995 (net). Since such projects depend heavily on the specific scope of features, I’d be happy to provide you with a detailed estimate—alternatively, billing by the hour is also possible.

Yes. External booking journeys can be customized through custom CSS development to blend seamlessly into your website—as was done in the project for HAVENS LIVING. In addition, I can develop interactive pre-selection filters for apartment selection.

Yes. I'm building the structure to be scalable from the start and implementing multilingual support with WPML so that new sites and language versions can be added easily.

Yes. I frequently work with serviced apartment brands over the course of several years—from technical development and interface maintenance to ongoing SEO and performance optimization.

Yes. Systems such as Beds24, Smoobu, or similar property management systems can be integrated via a widget or iFrame—including an availability calendar, price display, and direct booking functionality without portal commissions.

I reliably handle the technical side: a complete legal notice under Section 5 DDG, a GDPR-compliant privacy policy, a consent banner and the privacy-compliant integration of booking systems and maps. For serviced apartments, the German Price Indication Ordinance with total prices including additional costs, transparent cancellation and minimum-stay rules and, depending on the city, a change-of-use or registration number also apply. The legally binding review is handled by your lawyer.

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