The Starting Point
WordPress provides a solid foundation—but your theme, plugins, and default settings determine load time, structure, and indexing. Without targeted optimization, your website will lose out on rankings.
Have you installed Yoast or Rank Math and are all the indicators green? These tools check for technical compliance, not rankings. Without a keyword strategy, high-quality content, and a solid technical foundation, you won’t see any results.
Slow Core Web Vitals, duplicate content caused by archives and tags, broken redirects, accidentally blocked pages: Errors like these cost you visibility—and rarely get noticed without a thorough check.
The Decision
“WordPress SEO agency” sounds like a safe bet—but it often means constantly changing points of contact, retainer fees, and outsourced implementation. I offer over a decade of agency expertise, but as your direct point of contact, specializing in WordPress.
| Criterion | SEO Agency | Me as a Freelancer |
|---|---|---|
| Contact Person | Rotating teams, often juniors | Always me—direct and available |
| WordPress Depth | Often outsourced | Area of expertise since 2014 |
| Implementation | Concept in-house, technology outsourced | Analysis and implementation from a single source |
| Costs | Retainer and Overhead | Fair hourly rate, only what is necessary |
| Transparency | Reporting Black Box | Traceable Measures and Reports |
If you’re looking for help with a non-WordPress website or purely strategic consulting, my general SEO services are the right choice for you.
Scope of Services
Today, almost any website requirement can be met based on your needs and requirements. Just ask.
The Path
The Investment
I bill for SEO analysis, consulting, and implementation transparently at an hourly rate—currently 110 € net per hour. It makes sense to start with a WordPress SEO audit; this will provide a binding estimate of the time required for implementation.
For ongoing optimization, we can arrange a fixed monthly or weekly quota upon request. All hourly rates and prices are clearly listed in the cost overview.
I bill transparently based on an hourly rate. The first step is usually a WordPress SEO audit; from there, I develop a prioritized list of actions with a binding estimated timeframe. This way, you only pay for what actually makes a difference. You can find my current hourly rate and price ranges on the Costs page.
A plugin is just the foundation—it’s not a complete SEO solution. Yoast and Rank Math help with titles, sitemaps, and schema—but the green checkmarks only verify technical compliance. Rankings are driven by technology, content, and structure. I’ll configure the plugin correctly and take care of the rest.
Yes—WordPress offers a solid foundation: a clean codebase, flexible structures, and powerful SEO plugins. What really matters is the implementation: the theme, load time, indexing, and content all have to be just right. That’s exactly where I come in.
SEO is a medium-term process: Technical improvements often take effect within weeks, while changes to content and structure take months to show results. Anyone who guarantees the #1 ranking “in four weeks” isn’t credible. I work transparently and demonstrate progress in my reports.
Yes. In addition to one-time audits and optimizations, I provide ongoing support for WordPress websites—including monitoring, regular optimization, and easy-to-understand reports. We’ll determine the scope and budget together.
No ranking guarantees, no purchased link spam, and no short-term tricks that cause long-term damage. Also: I optimize WordPress websites—for other systems or purely strategic SEO consulting, my general SEO page is the right place to start.
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