Kerstin JA3 months ago
Klare Kommunikation, hohe Empathie und eine tolle Unterstützung bei Fragen und Unwissenheit. Ich kann seine Arbeit absolut empfehlen und bin sehr zufrieden mit dem Ergebnis meiner Webseite. Danke!
Switching from Webflow to WordPress: Comparison & Migration
Webflow subscription, English-language backend, and feature limitations? I’ll migrate your website to WordPress so your team can maintain it themselves—without any data loss and with a redirect strategy to preserve your search rankings.
The Trigger
Why Webflow Websites Fail in Everyday Use
Recurring subscription costs in dollars
Site map, CMS plan, editor seats (if applicable): Webflow costs are billed in U.S. dollars on an ongoing basis and increase with each additional feature. WordPress hosting costs a few euros per month—with no mandatory subscriptions.
Editing Requires English and Practice
Webflow is built for designers: English interface, classes, breakpoints. If you just want to change some text, you’ll need some training—or you’ll end up calling the agency again. WordPress supports your team in German.
Limitations of Online Stores and Multilingualism
Online stores compliant with German law, seamless multilingual support, booking systems: Anything not covered by the Webflow App Catalog remains a challenge. The WordPress ecosystem offers tried-and-true solutions for these needs.
The Decision
Webflow vs. WordPress: A Comparison
Webflow and WordPress are in the same league—the question is, who will maintain your website on a day-to-day basis? Webflow shines in the hands of design professionals; but as soon as your team needs to update text, blog posts, or new pages on their own, the English-language design tool becomes a hurdle—and the site subscription continues indefinitely.
| Webflow | WordPress | |
|---|---|---|
| Design Freedom | Very high (for professionals) | High – visually editable with Elementor |
| Care Provided by the Team | English, Designer Logic | German, able to work independently after a brief orientation |
| Ongoing Costs | Site subscription in U.S. dollars, ongoing | Hosting starting at approx. 5–25 €/month, no mandatory subscriptions |
| Features | Limited app catalog (store, multilingual support) | Huge plugin ecosystem; capable of addressing German legal requirements |
| Ownership & Hosting | Tied to Webflow hosting | Hosting of your choice; the website belongs to you |
Let’s be fair: Webflow is a good choice for design-driven marketing websites with a dedicated Webflow expert on the team. However, if you need German-language editorial content, an online store that complies with German law, or full control over costs, WordPress is a better fit.
Scope of Services
What's Involved in Switching from Webflow to WordPress
Content Migration from Webflow
Pages, text, and images are transferred in their entirety; I import CMS collections into WordPress via CSV export in a structured format—all of which is verified against the original.
URL Structure & 301 Redirects
Every Webflow URL will be assigned a redirect destination in the new structure—this minimizes ranking risks and preserves your backlinks, as tracked via Search Console.
Redesign with Elementor
Your Webflow design will be faithfully recreated in WordPress—or the migration will serve as a relaunch with a modernized look and feel.
Implementing Features in WordPress
Forms, blogs, multilingual features, and online stores are recreated using proven WordPress solutions—without the limitations of an app catalog.
Editor Training & Support
Your team will learn how to maintain the new website during a brief training session—in German and without needing a degree in design. Afterward, I’ll be available to provide ongoing support.
And many other features available upon request
Today, we can meet almost any website need based on your specific needs and requirements. Just ask us.
From Webflow to WordPress
What Happens to Webflow Features
The features you value in Webflow are also available in WordPress – with more independence.
CMS CollectionsBecome custom post types with fields.
InteractionsAnimations and effects are recreated in Elementor.
FormsWill run via your own server instead of Webflow.
HostingYour website will be with a host of your choice, preferably in Germany.
MultilingualismLanguage versions are implemented with WPML.
EditorialYou maintain content in the German-language WordPress backend.
The Path
Here's How to Switch from Webflow to WordPress
- AssessmentWeek 1I’ll review your Webflow website—page structure, CMS collections, integrations—and clarify what can be carried over and what would be better solved from scratch.
- Concept & proposalWeek 1–2You’ll receive a binding quote with a clearly defined scope of work, timeline, and a range estimate for each work package.
- Build & designWeek 2–6The new WordPress website is built in a protected environment—your design and templates are recreated individually in WordPress (Elementor), while your Webflow site continues to run unchanged.
- Content & redirectsWeek 5–7Your content is migrated (CMS collections via export) and checked, and every old URL gets its 301 redirect.
- Launch & trainingWeek 6–8Switch-over on your preferred date, onboarding for your team, and a follow-up check of rankings—you only cancel your Webflow subscription after that.
From Webflow to WordPress
What Happens to Webflow Features
The features you value in Webflow are also available in WordPress – with more independence.
The Investment
How much does it cost to migrate from Webflow to WordPress?
Switching from Webflow to WordPress is, technically speaking, a complete rebuild: I’ll transfer all the content to WordPress (CMS Collections via export)—but the design and templates will need to be recreated from scratch, since Webflow layouts cannot be transferred 1:1. Pricing is therefore calculated on a case-by-case basis depending on the scope—with a binding range estimate for each work package rather than a flat rate based on guesswork.
Because the design, structure, and content are already available as a template, you’ll save significantly compared to a completely new website—the time-consuming conceptual phase is largely eliminated, and the redesign is based on the existing model. The cost overview provides a guide to the price range (a new website starts at €2,490 net). In addition, the ongoing Webflow subscription fees will no longer apply after the switch.
It’s often worth taking advantage of the transition to refresh the design or carry out a redesign: Since the site is being rebuilt anyway, modernizing it at the same time costs significantly less than a separate relaunch at a later date. You’ll receive the exact scope after the free assessment.
Web Design Examples: Here's What Your New Website Could Look Like
What My Clients Say
Let's talk about your switch to Webflow
As part of the free assessment, I’ll review your Webflow website and provide you with an honest evaluation of whether and how switching would be worthwhile for you—with no obligation.
Frequently Asked Questions About Switching from Webflow to WordPress
Webflow or WordPress—which is the better choice?
Webflow is a powerful design tool—definitely a good choice for design-driven teams comfortable with English. WordPress excels in terms of ownership and independence, German-language support, freedom to choose a hosting provider, and a plugin ecosystem without the limitations of an app catalog. For most German companies that want to manage their own websites, WordPress is the more flexible and cost-effective solution in the long run.
Can all content be imported from Webflow?
Yes—pages, text, and images are transferred in their entirety, and CMS collections can be migrated to WordPress in a structured manner via CSV export. The design is rebuilt in Elementor, since Webflow does not offer a usable design export for WordPress—the result is then compared to the original.
What will happen to our Google rankings?
Google generally re-evaluates a migrated website—fluctuations can never be completely ruled out. However, by setting up 301 redirects for every old Webflow URL, carrying over the metadata, and monitoring the process through Google Search Console, I minimize the risk and make adjustments as needed after the site goes live.
How long does it take to migrate from Webflow to WordPress?
Depending on the scope, this typically takes 3 to 8 weeks. Your existing Webflow website will continue to run without any restrictions—we’ll only switch over once the new WordPress site has been fully tested. You’ll cancel your Webflow subscription only after the site has gone live successfully.
How much does it cost to switch from Webflow to WordPress?
Starting at €1,500 net for small websites with up to about ten pages, and €2,500 to €5,000 for medium-sized websites with 10 to 30 pages, including SEO migration. A migration involves rebuilding the site in WordPress (design in Elementor, CMS Collections via export). Since the design, structure, and content already exist, you’ll save money compared to building a completely new website; plus, you’ll avoid Webflow subscription costs. It’s often worth refreshing the design at the same time. You’ll receive the exact scope—as a binding range estimate—after the free assessment.
When is it better to stick with Webflow?
If your team takes a design-driven approach, is comfortable with the English interface, and the subscription costs are reasonable given the benefits—then Webflow may still be the right platform for you. Switching is especially worthwhile if content management, multilingual support, e-commerce features, or ongoing costs become a bottleneck.